STERLING REWARD MANAGEMENT LIMITED

💤Zombieactive
SC432451 · ltd · incorporated 2012-09-12
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2025
Net worth
£6.7k
book net assets
Opportunity
74/100
Strong
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What this business does
Primary activity: Management consultancy activities other than financial management
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (82/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
3 years of iXBRL accounts extracted + narrative notes parsed
95
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
33 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £6,657
Net assets shrinking
Down £6,475 YoY

Key financials

3 years extracted from filed iXBRL accounts
Cash
—
Net Worth
£7k
↓ 49% YoY
Current Assets
£41k
↓ 7.9% YoY
Current Liabilities
—
£0£9k£18k£27k£36k£45kSept 2023Sept 2024Sept 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-09-302024-09-302023-09-30
Total assets£6.7k£13.1k—
Current assets£41.1k£44.6k—
Net assets£6.7k£13.1k—
Average employees——200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • • 1 accounts
Last 90 days
1
filing
  • • 1 accounts
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
  1. 2026-06-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-01-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-03-05
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2024-01-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-11-14
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-11-17
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  7. 2020-10-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2019-11-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2018-10-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2017-11-09
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2016-11-04
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  12. 2016-04-19
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  13. 2016-01-25
    📄
    change-person-director-company-with-change-date
    officers · CH01
  14. 2015-09-14
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2014-10-03
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2012-09-28
    ➕
    LENNOX, Rodney Anthony appointed
    director
  17. 2012-09-27
    ➖
    LENNOX, Rodney Anthony resigned
    director
  18. 2012-09-12
    🏢
    Company incorporated
    As STERLING REWARD MANAGEMENT LIMITED
  19. 2012-09-12
    ➕
    LENNOX, Kirsteen appointed
    secretary
  20. 2012-09-12
    ➕
    LENNOX, Rodney Anthony appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

58/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 14 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Rodney Anthony Lennox
Individual · Canadian · DOB 08/1972 · age 54
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/06/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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——£87.8k—32y8273y
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2012-09-12
Jurisdictionscotland
Primary SIC70229 — Management consultancy activities other than financial management

Registered office

Taxassist Accountants
52 Bruce Street
Dunfermline
KY12 7AG
Scotland

Filing status

Accounts
Next due: 2027-06-30
Last made up to: 2025-09-30
Confirmation statement
Next due: 2026-09-26
Last: 2025-09-12

Officers (2 active · 1 resigned)

LENNOX, Kirsteen→
secretary · appointed 2012-09-12
View their other companies + combined net worth →
Active
LENNOX, Rodney Anthony→
director · ~54y · appointed 2012-09-28
View their other companies + combined net worth →
Active
LENNOX, Rodney Anthony→
director · ~54y · appointed 2012-09-12 · resigned 2012-09-27
Resigned

Click a director name to see their full track record across all companies.

Recent filings (33 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-06-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-18
accounts-with-accounts-type-micro-entity
accounts · AA
2025-01-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-01
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-03-05
accounts-with-accounts-type-micro-entity
accounts · AA
2024-01-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-11-14
confirmation-statement-with-updates
confirmation-statement · CS01
2022-09-21
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-11-17
confirmation-statement-with-updates
confirmation-statement · CS01
2021-09-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-10-06
confirmation-statement-with-updates
confirmation-statement · CS01
2020-10-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-11-06
confirmation-statement-with-updates
confirmation-statement · CS01
2019-09-12