STERLING REWARD MANAGEMENT LIMITED
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-09-30 | 2023-09-30 |
|---|---|---|
| Total assets | £13.1k | — |
| Current assets | £44.6k | — |
| Net assets | £13.1k | — |
| Average employees | — | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Corporate timeline (20 events)Click to expand
- 2025-01-14📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-03-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2024-01-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-11-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-11-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-10-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-11-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-10-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2017-11-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-11-04📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-04-19📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2016-01-25📄change-person-director-company-with-change-dateofficers · CH01
- 2015-09-14📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2014-10-03📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2014-09-26📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2012-09-28➕LENNOX, Rodney Anthony appointeddirector
- 2012-09-27➖LENNOX, Rodney Anthony resigneddirector
- 2012-09-12🏢Company incorporatedAs STERLING REWARD MANAGEMENT LIMITED
- 2012-09-12➕LENNOX, Kirsteen appointedsecretary
- 2012-09-12➕LENNOX, Rodney Anthony appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 14 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Rodney Anthony Lennox Individual · Canadian · DOB 08/1972 · age 54 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/06/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 1 resigned)
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