BULLDOG-SPORTS LTD

💤Zombieactive
SC449962 · ltd · incorporated 2013-05-14
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Dec 2024
Net worth
£-286.6k
book net assets
Opportunity
73/100
Strong
🔔
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What this business does
Primary activity: Other sports activities
Sector: Arts, entertainment & recreation
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
32 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Negative net assets
Liabilities exceed assets by £286,638

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£287k
↑ 20% YoY
Current Assets
£271k
↓ 15% YoY
Current Liabilities
-£357k-£222k-£86k£49k£185k£321kDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£-48.8k£-129.5k
Current assets£271.0k£320.5k
Debtors£1.4k£4.8k
Net assets£-286.6k£-357.2k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2025-09-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-09-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-06-28
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  4. 2023-04-06
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  5. 2022-11-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-08-10
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2021-09-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2021-04-08
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  9. 2020-10-12
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2019-10-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2019-05-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2018-02-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  13. 2018-02-05
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  14. 2018-02-05
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC02
  15. 2017-01-25
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2016-06-13
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  17. 2013-05-14
    🏢
    Company incorporated
    As BULLDOG-SPORTS LTD
  18. 2013-05-14
    LONGMUIR, Jaimie appointed
    director

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 13 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

58/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondary12+ year tenure: Director in role 13 years.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Tre Kronor Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Tre Kronor Ltd
Corporate parent · holds 75-100% shares
ultimate parent
BULLDOG-SPORTS LTD
This company · SC449962

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Tre Kronor Ltd
Corporate entity
75100%
75–100%75-100% shares · 75-100% voting31/08/2016
1 historic (ceased) PSC
  • Mr Jaimie Longmuirceased 31/08/2016· 75-100% shares · 75-100% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2013-05-14
Jurisdictionscotland
Primary SIC93199 — Other sports activities

Registered office

Q Court
3 Quality Street
Edinburgh
EH4 5BP
Scotland

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-05-28
Last: 2025-05-14

Officers (1 active · 0 resigned)

LONGMUIR, Jaimie
director · ~48y · appointed 2013-05-14
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (32 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-09-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-25
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-30
change-account-reference-date-company-current-extended
accounts · AA01
2023-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-21
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-04-06
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-11-10
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-08-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-09-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-05-14
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-04-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-10-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-05-14