FIREFLY BRANDING LTD

💤Zombieactive
SC532209 · ltd · incorporated 2016-04-11
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
73/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch
What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 73/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
31 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£8k£17k£25k£34k£42kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31
Total assets—£20.6k
Current assets—£41.9k
Cash—£27.7k
Debtors—£14.2k
Net assets—£20.6k
Average employees300—

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • • 1 confirmation-statement
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2025-06-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-07-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-06-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2023-03-13
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2023-01-31
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2023-01-31
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2023-01-31
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2022-06-06
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2021-06-15
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2020-07-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  11. 2020-04-03
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2020-04-03
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  13. 2019-11-06
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  14. 2019-07-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2018-08-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  16. 2018-03-21
    📄
    change-person-director-company-with-change-date
    officers · CH01
  17. 2016-04-11
    🏢
    Company incorporated
    As FIREFLY BRANDING LTD
  18. 2016-04-11
    ➕
    WALKER, Benjamin Charles appointed
    director

Owner dependency

80/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +No director turnover: Company is 10 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

50/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Benjamin Charles Walker
Individual · Scottish · DOB 10/1982 · age 44
75–100%
—75-100% shares12/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Trade services · EH postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
ELGIN INFRASTRUCTURE LIMITED→
SC366432 · est 2009
£50.96M
£38.22M–£63.70M
——016y9464y
STIRLING GATEWAY LIMITED→
SC291034 · est 2005
£5.98M
£4.49M–£7.48M
——020y8870y
PPP SERVICES (NORTH AYRSHIRE) LIMITED→
SC294870 · est 2005
£5.04M
£3.78M–£6.30M
——020y8760y
DISCOVERY EDUCATION PLC→
SC313681 · est 2006
£4.97M
£3.73M–£6.22M
——019y9061y
PPP SERVICES (NORTH AYRSHIRE) HOLDINGS LIMITED→
SC294861 · est 2005
£4.61M
£3.46M–£5.76M
——020y8760y
DSF HOLDINGS LIMITED→
SC239681 · est 2002
£3.91M
£2.93M–£4.89M
——723y8761y
FCC (EAST AYRSHIRE) LIMITED→
SC300469 · est 2006
£3.70M
£2.78M–£4.63M
——020y8760y
SCOTS BEARINGS LIMITED→
SC299694 · est 2006
£3.65M
£2.74M–£4.57M
£17.30M—590020y8871y
FORFAR HEALTHCARE LIMITED→
SC243126 · est 2003
£3.12M
£2.34M–£3.90M
——023y8560y
ROBERTSON HEALTH (NEW CRAIGS) HOLDINGS LIMITED→
SC190054 · est 1998
£1.48M
£1.11M–£1.85M
——027y8781y
APS GROUP (SCOTLAND) LIMITED→
SC369510 · est 2009
£227.4k
£170.5k–£284.2k
——12716y8861y
JOHN MENZIES INTERNATIONAL LIMITED→
SC092454 · est 1985
———041y8666y
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2016-04-11
Jurisdictionscotland
Primary SIC82990 — Other business support service activities n.e.c.

Registered office

5 Castle Terrace
C/O J R W
Edinburgh
EH1 2DP
Scotland

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-04-25
Last: 2026-04-11

Officers (1 active · 0 resigned)

WALKER, Benjamin Charles→
director · ~44y · appointed 2016-04-11
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (31 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-04-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-07-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-13
change-person-director-company-with-change-date
officers · CH01
2023-03-13
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-01-31
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-01-31
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-01-31
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-06-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-04-19
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-06-15
confirmation-statement-with-updates
confirmation-statement · CS01
2021-04-12