CIRCULAR BY DESIGN LTD

💤Zombieactive
SC557018 · ltd · incorporated 2017-02-08
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
76/100
Strong
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What this business does
Primary activity: Business and domestic software development
Sector: Information & communication
ALSO REGISTERED FOR
  • 64991Security dealing on own account
  • 73200Market research and public opinion polling
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 76/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (57/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
27 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
4
filings
  • • 3 accounts
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
  1. 2025-11-17
    📄
    accounts-amended-with-accounts-type-micro-entity
    accounts · AAMD
  2. 2025-11-17
    📄
    accounts-amended-with-accounts-type-micro-entity
    accounts · AAMD
  3. 2025-11-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2024-09-23
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2023-04-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  6. 2022-06-13
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2021-05-03
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2020-03-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2019-08-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2019-08-23
    📄
    change-person-director-company-with-change-date
    officers · CH01
  11. 2019-08-02
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  12. 2019-08-02
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2019-04-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2018-05-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2017-02-08
    🏢
    Company incorporated
    As CIRCULAR BY DESIGN LTD
  16. 2017-02-08
    ➕
    EGERTON-KING, Will appointed
    director

Owner dependency

88/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 64 — approaching natural succession window.
  • +No director turnover: Company is 9 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

65/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Will Egerton-King
Individual · British · DOB 12/1962 · age 64
75–100%
75–100%board control75-100% shares · 75-100% voting · board control08/02/2017

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2017-02-08
Jurisdictionscotland
Primary SIC62012 — Business and domestic software development

Registered office

1 Inverleith Gardens
Edinburgh
EH3 5PU
United Kingdom

Filing status

Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2027-02-24
Last: 2026-02-10

Officers (1 active · 0 resigned)

EGERTON-KING, Will→
director · ~64y · appointed 2017-02-08
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (27 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-10
accounts-amended-with-accounts-type-micro-entity
accounts · AAMD
2025-11-17
accounts-amended-with-accounts-type-micro-entity
accounts · AAMD
2025-11-17
accounts-with-accounts-type-micro-entity
accounts · AA
2025-11-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-10
accounts-with-accounts-type-micro-entity
accounts · AA
2024-09-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-13
confirmation-statement-with-updates
confirmation-statement · CS01
2023-11-06
confirmation-statement-with-updates
confirmation-statement · CS01
2023-06-08
accounts-with-accounts-type-micro-entity
accounts · AA
2023-04-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-03-07
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-15
accounts-with-accounts-type-micro-entity
accounts · AA
2021-05-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-02-16