CUSTARD FROG LIMITED

💤Zombieactive
SC577164 · ltd · incorporated 2017-09-25
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to Sept 2024
Net worth
£3.3k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Other business support service activities n.e.c.
Sector: Administrative & support services
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
21 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £3,297

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£3k
~ YoY
Current Assets
Current Liabilities
£0£659£1k£2k£3k£3kSept 2023Sept 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-09-302023-09-30
Total assets£3.3k£3.3k
Net assets£3.3k£3.3k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (17 events)Click to expand
  1. 2025-06-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-06-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-06-15
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2023-06-15
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  5. 2023-06-15
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  6. 2023-06-15
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  7. 2023-06-15
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  8. 2023-05-09
    PARKER, Helen Louise appointed
    director
  9. 2023-05-09
    RICHMOND, Paula Marian resigned
    director
  10. 2022-10-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2022-06-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2021-06-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2020-06-29
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2019-05-12
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  15. 2017-09-25
    🏢
    Company incorporated
    As CUSTARD FROG LIMITED
  16. 2017-09-25
    RICHMOND, Paula Marian appointed
    director
  17. 2017-09-25
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Ms Helen Louise Parker
Individual · British · DOB 04/1974 · age 52
2550%
25–50%board control25-50% shares · 25-50% voting · board control09/05/2023
1 historic (ceased) PSC
  • Ms Paula Marian Richmondceased 09/05/2023· 25-50% shares · 25-50% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2017-09-25
Jurisdictionscotland
Primary SIC82990 — Other business support service activities n.e.c.

Registered office

4 Kintail Place
Dunfermline
KY11 8FP
Scotland

Filing status

Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-10-08
Last: 2025-09-24

Officers (1 active · 1 resigned)

PARKER, Helen Louise
director · ~52y · appointed 2023-05-09
View their other companies + combined net worth →
Active
RICHMOND, Paula Marian
director · ~59y · appointed 2017-09-25 · resigned 2023-05-09
Resigned

Click a director name to see their full track record across all companies.

Recent filings (21 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-07
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-28
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-27
confirmation-statement-with-updates
confirmation-statement · CS01
2023-10-05
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-06-15
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2023-06-15
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-06-15
termination-director-company-with-name-termination-date
officers · TM01
2023-06-15
appoint-person-director-company-with-name-date
officers · AP01
2023-06-15
accounts-with-accounts-type-micro-entity
accounts · AA
2022-10-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-11
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-14
accounts-with-accounts-type-micro-entity
accounts · AA
2021-06-29