DATA UNDERSTOOD LTD
- 63110Data processing, hosting and related activities
- 70229Management consultancy activities other than financial management
Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Average employees | 2 | 200 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 accounts
Corporate timeline (23 events)Click to expand
- 2025-12-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-12-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-10-31📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2023-12-20📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-11📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-11-17📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2022-08-09📄resolutionresolution · RESOLUTIONS
- 2022-06-20📄capital-name-of-class-of-sharescapital · SH08
- 2022-06-10📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2022-06-10📄memorandum-articlesincorporation · MA
- 2022-06-10📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-06-10📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-06-10📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-06-06➖HUDSON, Scott Lawrence resigneddirector
- 2022-02-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-06-01📄change-account-reference-date-company-current-shortenedaccounts · AA01
- 2021-01-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2020-04-23📄resolutionresolution · RESOLUTIONS
- 2020-04-07📄capital-variation-of-rights-attached-to-sharescapital · SH10
- 2020-04-07📄capital-variation-of-rights-attached-to-sharescapital · SH10
- 2018-05-01🏢Company incorporatedAs DATA UNDERSTOOD LTD
- 2018-05-01➕HOGARTH, Inez Jane appointeddirector
- 2018-05-01➕HUDSON, Scott Lawrence appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanGroup structure
Smiling Bag Ltd is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Smiling Bag Ltd Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/06/2022 |
2 historic (ceased) PSCs
- Mrs Inez Jane Hogarthceased 06/06/2022· 25-50% shares · 25-50% voting
- Mr Scott Lawrence Hudsonceased 06/06/2022· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 1 resigned)
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