SIMPLY BROKERING LTD

💤Zombieactive
SC662456 · ltd · incorporated 2020-05-28
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to May 2025
Net worth
book net assets
Opportunity
76/100
Strong
🔔
Follow this company (free)
Email alerts on filings, charges, director changes, gazette notices. No account needed.

Unsubscribe any time from any email. GDPR-respectful.

What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
Pursue
Active trading company with a 66-year-old founder — textbook succession opportunity.

Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 66). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
16 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0May 2024May 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-05-312024-05-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
  1. 2026-02-27
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-02-28
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  3. 2024-06-07
    📄
    change-person-director-company-with-change-date
    officers · CH01
  4. 2024-06-07
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2024-02-29
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  6. 2023-03-21
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  7. 2023-02-22
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  8. 2022-02-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2021-08-27
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  10. 2021-08-17
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  11. 2020-05-28
    🏢
    Company incorporated
    As SIMPLY BROKERING LTD
  12. 2020-05-28
    GORDON, Alfred Alaister appointed
    director
  13. 2020-05-28
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

95/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 66 — succession pressure is live.
  • +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

65/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 63+: Senior director is approximately 66. Approaching typical UK retirement age — succession thinking likely.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Alfred Alaister Gordon
Individual · British · DOB 01/1960 · age 66
75100%
75-100% shares28/05/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

Similar companies

Active · Financial services · KA postcode area
CompanyEst. valueTurnoverNet worthStaffAgeOppDirector
CHRISTIE FINANCIAL PLANNING LIMITED
SC189743 · est 1998
£162.2k27y8265y
JMC FINANCIAL SERVICES LIMITED
SC245180 · est 2003
£17.1k23y8258y
KEN BINNIE FINANCIAL LIMITED
SC244778 · est 2003
£25323y8266y
PACIFIC SHELF 1272 LIMITED
SC267459 · est 2004
121y8277y
A G FINANCE (SCOTLAND) LIMITED
SC281499 · est 2005
1121y8064y
ACMCA LIMITED
SC234784 · est 2002
£19.7k23y8071y
ALAN R. MACKAY & COMPANY LIMITED
SC114821 · est 1988
3737y8058y
AYRSHIRE FINANCIAL SERVICES LTD.
SC209344 · est 2000
£85.3k25y8060y
B.P.D. SOLUTIONS LTD
SC396317 · est 2011
£215y8066y
MONARCHIA (AESTHETICS AND SAFETY) CONSULTANCY LTD
SC801508 · est 2024 · no financials extracted
2y
NICHOLSON WEALTH LIMITED
SC835235 · est 2025 · no financials extracted
1y
ONE INGRAM FINANCE LTD
SC555330 · est 2017 · no financials extracted
9y
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2020-05-28
Jurisdictionscotland
Primary SIC66220 — Activities of insurance agents and brokers

Registered office

Arran House 15d Skye Road
Shawfarm Industrial Estate
Prestwick
KA9 2TA
Scotland

Filing status

Accounts
Next due: 2027-02-28
Last made up to: 2025-05-31
Confirmation statement
Next due: 2026-06-10
Last: 2025-05-27

Officers (1 active · 0 resigned)

GORDON, Alfred Alaister
director · ~66y · appointed 2020-05-28
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (16 total)

accounts-with-accounts-type-dormant
accounts · AA
2026-02-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-09
accounts-with-accounts-type-dormant
accounts · AA
2025-02-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-07
change-person-director-company-with-change-date
officers · CH01
2024-06-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-06-07
accounts-with-accounts-type-dormant
accounts · AA
2024-02-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-12
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-03-21
accounts-with-accounts-type-dormant
accounts · AA
2023-02-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-27
accounts-with-accounts-type-dormant
accounts · AA
2022-02-25
gazette-filings-brought-up-to-date
gazette · DISS40
2021-08-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-26
gazette-notice-compulsory
gazette · GAZ1
2021-08-17