NUDGE SOLUTIONS LTD

💤Zombieactive
SC663114 · ltd · incorporated 2020-06-04
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
£43.8k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Agents involved in the sale of a variety of goods
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (69/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 1 with DOB)
80
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
15 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £43,767

Key financials

1 year extracted from filed iXBRL accounts
Cash
—
Net Worth
£44k
Current Assets
£1k
Current Liabilities
—

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-07-31
Total assets£20.1k
Current assets£1.2k
Net assets£43.8k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • • 1 accounts
Last 90 days
2
filings
  • • 2 accounts
Last 180 days
2
filings
  • • 2 accounts
Counts from Companies House filing history.
Corporate timeline (13 events)Click to expand
  1. 2026-03-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2026-03-19
    📄
    change-account-reference-date-company-previous-extended
    accounts · AA01
  3. 2025-05-01
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  4. 2025-05-01
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2025-04-30
    ➖
    GALL, Steven resigned
    secretary
  6. 2025-03-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2024-03-27
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  8. 2022-09-16
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2021-10-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2020-06-04
    🏢
    Company incorporated
    As NUDGE SOLUTIONS LTD
  11. 2020-06-04
    ➕
    ASHRAF, Asif appointed
    director
  12. 2020-06-04
    ➕
    GALL, Steven appointed
    secretary
  13. 2020-06-04
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Asif Ashraf
Individual · British · DOB 10/1979 · age 47
25–50%
25–50%board control25-50% shares · 25-50% voting · board control04/06/2020
1 historic (ceased) PSC
  • Mr Steven Gallceased 30/04/2025· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2020-06-04
Jurisdictionscotland
Primary SIC46190 — Agents involved in the sale of a variety of goods

Registered office

Unit 17 Prospect 3 Gemini Crescent
Dundee Technology Park
Dundee
DD2 1SW
Scotland

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-05-15
Last: 2025-05-01

Officers (1 active · 1 resigned)

ASHRAF, Asif→
director · ~47y · appointed 2020-06-04
View their other companies + combined net worth →
Active
GALL, Steven→
secretary · appointed 2020-06-04 · resigned 2025-04-30
Resigned

Click a director name to see their full track record across all companies.

Recent filings (15 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-03-31
change-account-reference-date-company-previous-extended
accounts · AA01
2026-03-19
confirmation-statement-with-updates
confirmation-statement · CS01
2025-05-01
termination-secretary-company-with-name-termination-date
officers · TM02
2025-05-01
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-05-01
accounts-with-accounts-type-micro-entity
accounts · AA
2025-03-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-19
accounts-with-accounts-type-micro-entity
accounts · AA
2024-03-27
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-19
confirmation-statement-with-updates
confirmation-statement · CS01
2023-04-13
accounts-with-accounts-type-micro-entity
accounts · AA
2022-09-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-15
accounts-with-accounts-type-micro-entity
accounts · AA
2021-10-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-09
incorporation-company
incorporation · NEWINC
2020-06-04