CONSUMER CHOICE FINANCIAL SERVICES LIMITED
🏛️Establishedactive
SC666095 · ltd · incorporated 2020-07-02
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
not disclosed
Net worth
—
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: SIC 99999
Sector: Extraterritorial bodies
Investor take
PursueActive trading company with a 65-year-old founder — textbook succession opportunity.
Opportunity 76/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 65). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (57/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (10 events)Click to expand
- 2026-04-08📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-03-31📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-08-14📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-04-05📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-09-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-04-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-07-02🏢Company incorporatedAs CONSUMER CHOICE FINANCIAL SERVICES LIMITED
- 2020-07-02➕JOHNSTONE, John appointeddirector
- 2020-07-02➕JOHNSTONE, Louise appointeddirector
- 2020-07-02📄incorporation-companyincorporation · NEWINC
Owner dependency
86/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 65 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
56/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 65. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr John Johnstone Individual · British · DOB 08/1961 · age 65 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 02/07/2020 |
Louise Johnstone Individual · British · DOB 05/1963 · age 63 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 02/07/2020 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Other · EH postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| COW CORNER 2 CARRY PARTNER LP→ SL036103 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| CRAFT ENTERPRISES L.P.→ SL011134 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| CRAIGENGILLAN FARMING COMPANY→ SL003703 · est 2000 · no financials extracted | — | — | — | — | 26y | — | — |
| CRANFIELD COMMERCE LP→ SL020303 · est 2015 · no financials extracted | — | — | — | — | 11y | — | — |
| CRAWLEY PROJECTS L.P.→ SL021026 · est 2015 · no financials extracted | — | — | — | — | 10y | — | — |
| CREOTEX CONSULT LP→ SL031485 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| CRESTA II L.P.→ SL033384 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| CRESWELL BUSINESS LP→ SL025102 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| CRINAN STABILITY LP→ SL007847 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| CROMWELL PROMOTE CPRF LIMITED PARTNERSHIP→ SL026126 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| CROSPAL TECH LP→ SL028215 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| CROSS MARINE AGENCY LP→ SL018110 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2020-07-02
Jurisdictionscotland
Primary SIC99999 — SIC 99999
Registered office
43 Kippielaw Road
Easthouses
Dalkeith
Midlothian
EH22 4HZ
Scotland
Filing status
Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-15
Last: 2025-07-01
Officers (2 active · 0 resigned)
JOHNSTONE, John→
Activedirector · ~65y · appointed 2020-07-02
View their other companies + combined net worth →
JOHNSTONE, Louise→
Activedirector · ~63y · appointed 2020-07-02
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (12 total)
accounts-with-accounts-type-dormant
accounts · AA
2026-04-08
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-01
accounts-with-accounts-type-dormant
accounts · AA
2025-03-31
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-05
accounts-with-accounts-type-dormant
accounts · AA
2023-08-14
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-03
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-04-05
accounts-with-accounts-type-dormant
accounts · AA
2022-09-05
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-01
accounts-with-accounts-type-dormant
accounts · AA
2022-04-05
confirmation-statement-with-updates
confirmation-statement · CS01
2021-08-26
incorporation-company
incorporation · NEWINC
2020-07-02