SMARTR.AI LTD

🏛️Establishedactive
SC666708 · ltd · incorporated 2020-07-07
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2025
Net worth
—
book net assets
Opportunity
77/100
Strong
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What this business does
Primary activity: Specialised design activities
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 77/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
30 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Jul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-07-312024-07-31
Average employees7800

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
  1. 2025-12-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-10-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2024-07-09
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  4. 2024-07-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2024-07-09
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2024-07-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2024-07-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2023-10-16
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2023-06-15
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2023-06-15
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2023-06-15
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2023-06-15
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2023-06-15
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  14. 2022-12-07
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  15. 2022-07-12
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  16. 2022-07-12
    📄
    change-person-director-company-with-change-date
    officers · CH01
  17. 2022-07-12
    📄
    change-person-director-company-with-change-date
    officers · CH01
  18. 2022-07-12
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  19. 2022-07-11
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  20. 2022-03-11
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  21. 2020-07-07
    🏢
    Company incorporated
    As SMARTR.AI LTD
  22. 2020-07-07
    ➕
    KING-SMITH, Melanie appointed
    director
  23. 2020-07-07
    ➕
    KING-SMITH, Oliver Peter appointed
    director

Owner dependency

79/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Senior director age: Director aged approximately 59 — approaching natural succession window.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

46/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 59. Early succession window.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Melanie King-Smith
Individual · American · DOB 09/1967 · age 59
25–50%
25–50%25-50% shares · 25-50% voting07/07/2020
Mr Oliver Peter King-Smith
Individual · British · DOB 05/1967 · age 59
25–50%
25–50%25-50% shares · 25-50% voting07/07/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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——044y8261y
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———70037y8367y
AUSTIN LAFFERTY LIMITED→
SC277684 · est 2004
——£745.0k—21y8362y
CYCLERATE LIMITED→
SC334375 · est 2007
————18y8358y
WASTEWATER MANAGEMENT HOLDINGS LIMITED→
SC201429 · est 1999 · no financials extracted
————26y8359y
WEST COAST CAPITAL (RETAIL PARKS) LIMITED→
SC219194 · est 2001
———025y8377y
WEST COAST CAPITAL HOLDINGS LIMITED→
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———227y8377y
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——£2—20y8377y
ADAM WILSON & SONS (HOLDINGS) LIMITED→
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————24y8286y
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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2020-07-07
Jurisdictionscotland
Primary SIC74100 — Specialised design activities

Registered office

C/O Dains Accountants
44 Bank Street
Kilmarnock
Ayrshire
KA1 1HA
United Kingdom

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-21
Last: 2025-07-07

Officers (2 active · 0 resigned)

KING-SMITH, Melanie→
director · ~59y · appointed 2020-07-07
View their other companies + combined net worth →
Active
KING-SMITH, Oliver Peter→
director · ~59y · appointed 2020-07-07
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (30 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-16
confirmation-statement-with-updates
confirmation-statement · CS01
2025-07-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-10-29
confirmation-statement-with-updates
confirmation-statement · CS01
2024-07-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-09
change-person-director-company-with-change-date
officers · CH01
2024-07-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-07-09
change-person-director-company-with-change-date
officers · CH01
2024-07-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2024-07-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-10-16
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-06-15
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-06-15
change-person-director-company-with-change-date
officers · CH01
2023-06-15
change-person-director-company-with-change-date
officers · CH01
2023-06-15