MIST AND MAGIC LTD

🏛️Establishedactive
SC679698 · ltd · incorporated 2020-11-03
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Nov 2024
Net worth
book net assets
Opportunity
72/100
Strong
🔔
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
10 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Nov 2023Nov 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-11-302023-11-30
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (8 events)Click to expand
  1. 2025-06-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-08-20
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-08-31
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-08-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2020-11-03
    🏢
    Company incorporated
    As MIST AND MAGIC LTD
  6. 2020-11-03
    MARTINET, Jessica appointed
    director
  7. 2020-11-03
    MARTINET, Virginie appointed
    director
  8. 2020-11-03
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

71/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 5 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Miss Jessica Martinet
Individual · French · DOB 04/1993 · age 33
2550%
25–50%board control25-50% shares · 25-50% voting · board control03/11/2020
Miss Virginie Martinet
Individual · French · DOB 05/1987 · age 39
2550%
25–50%board control25-50% shares · 25-50% voting · board control03/11/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2020-11-03
Jurisdictionscotland
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

10 Nellfield Gardens
Crieff
PH7 3DR
Scotland

Filing status

Accounts
Next due: 2026-08-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-11-16
Last: 2025-11-02

Officers (2 active · 0 resigned)

MARTINET, Jessica
director · ~33y · appointed 2020-11-03
View their other companies + combined net worth →
Active
MARTINET, Virginie
director · ~39y · appointed 2020-11-03
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (10 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-11-03
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-07
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-11-02
accounts-with-accounts-type-micro-entity
accounts · AA
2023-08-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-11-09
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-11-06
incorporation-company
incorporation · NEWINC
2020-11-03