AIMLESS PLAY LTD
🏛️Establishedactive
SC685078 · ltd · incorporated 2021-01-06
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jan 2025
Net worth
—
book net assets
Opportunity
76/100
Strong
What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
ALSO REGISTERED FOR
- 90020Support activities to performing arts
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 76/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
5 officers (5 active, 5 linked, 4 with DOB)
86
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
3 connected companies via shared directors
54
Filing history
23 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
76/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
65
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-01-31 | 2024-01-31 |
|---|---|---|
| Total assets | — | £113 |
| Current assets | — | £11.2k |
| Net assets | — | £113 |
| Average employees | 200 | — |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
3 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
2
filings
- • 2 officers
Last 90 days
2
filings
- • 2 officers
Last 180 days
12
filings
- • 6 officers
- • 3 persons-with-significant-control
- • 1 capital
Counts from Companies House filing history.
Corporate timeline (24 events)Click to expand
- 2026-04-15📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-04-15📄appoint-person-director-company-with-name-dateofficers · AP01
- 2026-04-01➕CRAIGIE, Bruce Lee appointeddirector
- 2026-04-01➕GRAY, Alastair appointeddirector
- 2026-01-30📄capital-alter-shares-subdivisioncapital · SH02
- 2026-01-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-01-13📄change-person-director-company-with-change-dateofficers · CH01
- 2026-01-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-01-12📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-01-12📄change-corporate-director-company-with-change-dateofficers · CH02
- 2026-01-12📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2026-01-12📄change-person-director-company-with-change-dateofficers · CH01
- 2026-01-12📄change-person-director-company-with-change-dateofficers · CH01
- 2025-07-03📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-07-02📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-05-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-01-24📄change-person-director-company-with-change-dateofficers · CH01
- 2023-01-24📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-10-06📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-01-06🏢Company incorporatedAs AIMLESS PLAY LTD
- 2021-01-06➕LAMBERT, Michael James appointeddirector
- 2021-01-06➕ROBERTS, Nicholas Henry appointeddirector
- 2021-01-06➕A MODERN WAY LIMITED appointedcorporate-director
- 2021-01-06📄incorporation-companyincorporation · NEWINC
Owner dependency
48/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- -5 active directors: Broader management team in place — suggests transferable governance.
- +Senior director age: Director aged approximately 64 — approaching natural succession window.
Succession & seller-readiness
50/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 64. Approaching typical UK retirement age — succession thinking likely.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Nicholas Henry Roberts Individual · Scottish · DOB 06/1987 · age 39 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 06/01/2021 |
Mr Michael James Lambert Individual · Scottish · DOB 03/1988 · age 38 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 06/01/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Professional services · EH postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| EDEN SCOTT LTD→ SC243605 · est 2003 · no financials extracted | — | — | — | — | 23y | — | — |
| EDIN CAR RENTAL LTD→ SC818248 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| EDINBURGH BUSINESS CONSULTANCY LTD→ SC720440 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| EDINBURGH FEE CORP LIMITED→ SC841381 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| EDINBURGH MEASURED SURVEY LTD→ SC776178 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| EDINBURGH PROVISIONS IP LTD→ SC608480 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| EDINBURGH SUPERCAR HIRE LIMITED→ SC672787 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| EDIXOMED LIMITED→ SC363191 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| EDMOND FINANCIAL SERVICES LIMITED→ SC449778 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| EDYN CREATIVE LTD→ SC549493 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| EILDON MANAGEMENT LIMITED→ SC374222 · est 2010 · no financials extracted | — | — | — | — | 16y | — | — |
| EILEEN HALL STUDIO LTD→ SC822565 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2021-01-06
Jurisdictionscotland
Primary SIC73110 — Advertising agencies
Registered office
11 Alva Street
Edinburgh
EH2 4PH
Scotland
Filing status
Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-01-19
Last: 2026-01-05
Officers (5 active · 0 resigned)
CRAIGIE, Bruce Lee→
Activedirector · ~64y · appointed 2026-04-01
View their other companies + combined net worth →
GRAY, Alastair→
Activedirector · ~46y · appointed 2026-04-01
View their other companies + combined net worth →
LAMBERT, Michael James→
Activedirector · ~38y · appointed 2021-01-06
View their other companies + combined net worth →
ROBERTS, Nicholas Henry→
Activedirector · ~39y · appointed 2021-01-06
View their other companies + combined net worth →
A MODERN WAY LIMITED→
Activecorporate-director · appointed 2021-01-06
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (23 total)
appoint-person-director-company-with-name-date
officers · AP01
2026-04-15
appoint-person-director-company-with-name-date
officers · AP01
2026-04-15
capital-alter-shares-subdivision
capital · SH02
2026-01-30
confirmation-statement-with-updates
confirmation-statement · CS01
2026-01-14
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-13
change-person-director-company-with-change-date
officers · CH01
2026-01-13
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-12
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-12
change-corporate-director-company-with-change-date
officers · CH02
2026-01-12
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-01-12
change-person-director-company-with-change-date
officers · CH01
2026-01-12
change-person-director-company-with-change-date
officers · CH01
2026-01-12
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-09
accounts-with-accounts-type-micro-entity
accounts · AA
2024-07-02