EASY PEASY PRIZES LTD

💤Zombieactive
SC747746 · ltd · incorporated 2022-10-19
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Oct 2024
Net worth
—
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: SIC 45112
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 47990Other retail sale not in stores, stalls or markets
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
9 officers (1 active, 9 linked, 9 with DOB)
90
Ownership & PSC
1 active PSC(s) of 4 total, 4 with control declared
90
Director network
Network not yet resolved
30
Filing history
52 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Oct 2023Oct 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2024-10-312023-10-31
Average employees200200

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
3
filings
  • • 2 persons-with-significant-control
  • • 1 confirmation-statement
Last 180 days
3
filings
  • • 2 persons-with-significant-control
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (40 events)Click to expand
  1. 2026-03-16
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  2. 2026-03-16
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  3. 2025-07-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2025-06-04
    ➕
    FLEMING, Jon appointed
    director
  5. 2025-06-04
    ➖
    FLEMING, Jai George resigned
    director
  6. 2025-06-04
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  7. 2025-06-04
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  8. 2025-04-10
    📄
    legacy
    miscellaneous · ANNOTATION
  9. 2025-04-10
    📄
    legacy
    miscellaneous · ANNOTATION
  10. 2025-03-24
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  11. 2025-03-24
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2025-02-19
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  13. 2025-02-03
    ➖
    FLEMING, Audrey resigned
    director
  14. 2024-10-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  15. 2024-10-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  16. 2024-10-04
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  17. 2024-10-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  18. 2024-10-04
    📄
    change-person-director-company-with-change-date
    officers · CH01
  19. 2024-09-28
    📄
    gazette-filings-brought-up-to-date
    gazette · DISS40
  20. 2024-09-25
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  21. 2024-09-17
    📄
    gazette-notice-compulsory
    gazette · GAZ1
  22. 2024-07-17
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  23. 2024-04-19
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  24. 2024-04-08
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  25. 2024-04-05
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  26. 2024-04-02
    ➕
    FLEMING, Audrey appointed
    director
  27. 2024-04-02
    ➖
    FLEMING, Jon resigned
    director
  28. 2024-02-06
    ➖
    DARBY, Josh resigned
    director
  29. 2024-02-06
    ➖
    SAPEY, George resigned
    director
  30. 2024-02-06
    ➖
    SHAH, Punit resigned
    director
  31. 2024-02-06
    ➖
    YOUNGMAN, Ross John resigned
    director
  32. 2023-10-24
    ➖
    FLEMING, Jai George resigned
    director
  33. 2023-09-18
    ➕
    DARBY, Josh appointed
    director
  34. 2023-09-18
    ➕
    SAPEY, George appointed
    director
  35. 2023-09-18
    ➕
    SHAH, Punit appointed
    director
  36. 2023-09-18
    ➕
    YOUNGMAN, Ross John appointed
    director
  37. 2022-10-19
    🏢
    Company incorporated
    As EASY PEASY PRIZES LTD
  38. 2022-10-19
    ➕
    FLEMING, Jai George appointed
    director
  39. 2022-10-19
    ➕
    FLEMING, Jai George appointed
    director
  40. 2022-10-19
    ➕
    FLEMING, Jon appointed
    director

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Jai George Fleming
Individual · British · DOB 02/2004 · age 22
75–100%
75–100%75-100% shares · 75-100% voting19/10/2022
3 historic (ceased) PSCs
  • Jada Flemingceased 16/03/2026· 25-50% shares · 25-50% voting
  • Cloud Canyon Ltdceased 06/02/2024· 25-50% shares
  • Jon Flemingceased 23/02/2024· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2022-10-19
Jurisdictionscotland
Primary SIC45112 — SIC 45112

Registered office

Clyde Offices 2nd Floor
48 West George Streeet
Glasgow
G2 1BP
Scotland

Filing status

Accounts
Next due: 2026-07-31
Last made up to: 2024-10-31
Confirmation statement
Next due: 2027-03-27
Last: 2026-03-13

Officers (1 active · 8 resigned)

FLEMING, Jon→
director · ~49y · appointed 2025-06-04
View their other companies + combined net worth →
Active
DARBY, Josh→
director · ~45y · appointed 2023-09-18 · resigned 2024-02-06
Resigned
FLEMING, Audrey→
director · ~40y · appointed 2024-04-02 · resigned 2025-02-03
Resigned
FLEMING, Jai George→
director · ~22y · appointed 2022-10-19 · resigned 2023-10-24
Resigned
FLEMING, Jai George→
director · ~22y · appointed 2022-10-19 · resigned 2025-06-04
Resigned
FLEMING, Jon→
director · ~49y · appointed 2022-10-19 · resigned 2024-04-02
Resigned
SAPEY, George→
director · ~30y · appointed 2023-09-18 · resigned 2024-02-06
Resigned
SHAH, Punit→
director · ~55y · appointed 2023-09-18 · resigned 2024-02-06
Resigned
YOUNGMAN, Ross John→
director · ~35y · appointed 2023-09-18 · resigned 2024-02-06
Resigned

Click a director name to see their full track record across all companies.

Recent filings (52 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-04-01
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-03-16
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2026-03-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-31
termination-director-company-with-name-termination-date
officers · TM01
2025-06-04
appoint-person-director-company-with-name-date
officers · AP01
2025-06-04
legacy
miscellaneous · ANNOTATION
2025-04-10
legacy
miscellaneous · ANNOTATION
2025-04-10
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-03-24
confirmation-statement-with-updates
confirmation-statement · CS01
2025-03-24
change-person-director-company-with-change-date
officers · CH01
2025-03-24
termination-director-company-with-name-termination-date
officers · TM01
2025-02-19
change-person-director-company-with-change-date
officers · CH01
2024-10-04
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-10-04
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2024-10-04