BADGUY LTD

💤Zombieactive
SC755378 · ltd · incorporated 2023-01-14
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
not disclosed
Net worth
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Hairdressing and other beauty treatment
Sector: Other service activities
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 75/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (55/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
11 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 confirmation-statement
Last 180 days
2
filings
  • 1 confirmation-statement
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (11 events)Click to expand
  1. 2025-12-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-10-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-02-06
    MCCRAE, Ann appointed
    director
  4. 2023-02-06
    WILSON, James John resigned
    director
  5. 2023-02-06
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  6. 2023-02-06
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  7. 2023-02-06
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  8. 2023-02-06
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  9. 2023-01-14
    🏢
    Company incorporated
    As BADGUY LTD
  10. 2023-01-14
    WILSON, James John appointed
    director
  11. 2023-01-14
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 58 — approaching natural succession window.

Succession & seller-readiness

55/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 58. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Miss Ann Mccrae
Individual · British · DOB 01/1968 · age 58
75100%
75-100% shares06/02/2023
1 historic (ceased) PSC
  • Mr James John Wilsonceased 06/02/2023· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

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Company details

Statusactive
Typeltd
Incorporated2023-01-14
Jurisdictionscotland
Primary SIC96020 — Hairdressing and other beauty treatment

Registered office

110 Esslemont Avenue
Glasgow
G14 9AA
Scotland

Filing status

Accounts
Next due: 2026-10-31
Last made up to: 2025-01-31
Confirmation statement
Next due: 2027-02-20
Last: 2026-02-06

Officers (1 active · 1 resigned)

MCCRAE, Ann
director · ~58y · appointed 2023-02-06
View their other companies + combined net worth →
Active
WILSON, James John
director · ~43y · appointed 2023-01-14 · resigned 2023-02-06
Resigned

Click a director name to see their full track record across all companies.

Recent filings (11 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-03-10
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-20
accounts-with-accounts-type-micro-entity
accounts · AA
2024-10-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-14
confirmation-statement-with-updates
confirmation-statement · CS01
2023-02-06
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2023-02-06
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2023-02-06
termination-director-company-with-name-termination-date
officers · TM01
2023-02-06
appoint-person-director-company-with-name-date
officers · AP01
2023-02-06
incorporation-company
incorporation · NEWINC
2023-01-14