DISCOVERYDEM LTD

🌿Early-stageactive
SC803039 · ltd · incorporated 2024-03-14
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Mar 2025
Net worth
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Non-specialised wholesale trade
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 53202Unlicenced Carrier
  • 64204Activities of distribution holding companies
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (69/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 3 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
6 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-03-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
3
filings
  • 1 officers
  • 1 confirmation-statement
  • 1 address
Last 180 days
4
filings
  • 1 officers
  • 1 confirmation-statement
  • 1 address
Counts from Companies House filing history.
Corporate timeline (7 events)Click to expand
  1. 2026-04-03
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  2. 2026-04-01
    KHAN, Anwar Sadaat appointed
    director
  3. 2026-03-03
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  4. 2025-11-25
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  5. 2024-03-14
    🏢
    Company incorporated
    As DISCOVERYDEM LTD
  6. 2024-03-14
    ALI, Safdar appointed
    director
  7. 2024-03-14
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 2.1 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Safdar Ali
Individual · Pakistani · DOB 01/1996 · age 30
75100%
75–100%board control75-100% shares · 75-100% voting · board control14/03/2024

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2024-03-14
Jurisdictionscotland
Primary SIC46900 — Non-specialised wholesale trade

Registered office

42 Bartonshill Way
Uddingston
Glasgow
G71 7FY
Scotland

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-03-27
Last: 2026-03-13

Officers (2 active · 0 resigned)

ALI, Safdar
director · ~30y · appointed 2024-03-14
View their other companies + combined net worth →
Active
KHAN, Anwar Sadaat
director · ~53y · appointed 2026-04-01
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (6 total)

appoint-person-director-company-with-name-date
officers · AP01
2026-04-03
confirmation-statement-with-updates
confirmation-statement · CS01
2026-03-26
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2026-03-03
accounts-with-accounts-type-dormant
accounts · AA
2025-11-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-03-27
incorporation-company
incorporation · NEWINC
2024-03-14