APP 2024 LTD
- · Deal-killer verdict: complicated → clean
- · Hygiene score: 85 → 90
Picture improved over the last 30 days — 2 positive signals vs 0 negative.
- ↑Deal-killer verdict: complicated → clean
- ↑Hygiene score: 85 → 90
No snapshot from 90 days ago — start tracking from today.
No snapshot from 180 days ago — start tracking from today.
Opportunity 75/100 (strong), bankability 65/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (73/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Key financials
1 year extracted from filed iXBRL accountsFinancials
Extracted from Companies House accounts · FRS 102| Metric | 2025-07-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
- • 1 accounts
- • 1 accounts
Corporate timeline (9 events)Click to expand
- 2026-03-31📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-05-07➖MARINELLO, Alana resigneddirector
- 2025-05-07📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-05-07📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2024-07-02🏢Company incorporatedAs APP 2024 LTD
- 2024-07-02➕MARINELLO, Philip Ettore appointeddirector
- 2024-07-02➕MARINELLO, Philip appointeddirector
- 2024-07-02➕MARINELLO, Alana appointeddirector
- 2024-07-02📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 67 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +Young company: Only 2.0 years old — management layer unlikely to be developed.
Succession & seller-readiness
No meaningful acquirability indicators from public data.
- primaryFamily succession underway: Not a takeover target — MARINELLO, Philip (same surname) appointed 2024-07-02. Pattern consistent with intra-family handover.
- primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Philip Marinello Individual · British · DOB 12/1986 · age 40 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 02/07/2024 |
Mr Philip Marinello Individual · British · DOB 12/1986 · age 40 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 02/07/2024 |
1 historic (ceased) PSC
- Mrs Alana Marinelloceased 07/05/2025· 25-50% shares · 25-50% voting
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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| THE BONHAM HOTEL EDINBURGH LIMITED→ SC118669 · est 1989 | £13.13M £9.85M–£16.41M | — | — | 65 | 36y | 83 | 69y |
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| MORAG'S LODGES LIMITED→ SC192271 · est 1998 · no financials extracted | — | — | — | — | 27y | 83 | 61y |
| SALTIRE HOSPITALITY LIMITED→ SC208776 · est 2000 | — | — | — | 83 | 25y | 83 | 63y |
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 1 resigned)
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