APP 2024 LTD

🌱Startupactive
SC815233 · ltd · incorporated 2024-07-02
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Why now
Window closing · medium confidence
Getting harder to buy cheaply — 2 signals strengthening over the last 30 days.
  • · Deal-killer verdict: complicated → clean
  • · Hygiene score: 85 → 90
What changed my view
Last 30 days

Picture improved over the last 30 days — 2 positive signals vs 0 negative.

  • Deal-killer verdict: complicatedclean
  • Hygiene score: 8590
Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
Upgrade to see
Turnover
year to Jul 2025
Net worth
book net assets
Opportunity
75/100
Strong
🔔
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What this business does
Primary activity: Public houses and bars
Sector: Accommodation & food service
Investor take
Pursue
Active trading company. Family succession underway — not a classic acquisition target.

Opportunity 75/100 (strong), bankability 65/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (73/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 3 with DOB)
90
Ownership & PSC
2 active PSC(s) of 3 total, 3 with control declared
90
Director network
8 connected companies via shared directors
69
Filing history
5 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-07-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (9 events)Click to expand
  1. 2026-03-31
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  2. 2025-05-07
    MARINELLO, Alana resigned
    director
  3. 2025-05-07
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  4. 2025-05-07
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  5. 2024-07-02
    🏢
    Company incorporated
    As APP 2024 LTD
  6. 2024-07-02
    MARINELLO, Philip Ettore appointed
    director
  7. 2024-07-02
    MARINELLO, Philip appointed
    director
  8. 2024-07-02
    MARINELLO, Alana appointed
    director
  9. 2024-07-02
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

86/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder age: Director aged approximately 67 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +Young company: Only 2.0 years old — management layer unlikely to be developed.

Succession & seller-readiness

16/100
No succession signal

No meaningful acquirability indicators from public data.

SIGNALS
  • primaryFamily succession underway: Not a takeover target — MARINELLO, Philip (same surname) appointed 2024-07-02. Pattern consistent with intra-family handover.
  • primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Philip Marinello
Individual · British · DOB 12/1986 · age 40
2550%
25–50%25-50% shares · 25-50% voting02/07/2024
Mr Philip Marinello
Individual · British · DOB 12/1986 · age 40
2550%
25–50%25-50% shares · 25-50% voting02/07/2024
1 historic (ceased) PSC
  • Mrs Alana Marinelloceased 07/05/2025· 25-50% shares · 25-50% voting

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2024-07-02
Jurisdictionscotland
Primary SIC56302 — Public houses and bars

Registered office

12a Chester Street
Edinburgh
City Of Edinburgh
EH3 7RA
Scotland

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-05-21
Last: 2025-05-07

Officers (2 active · 1 resigned)

MARINELLO, Philip Ettore
director · ~67y · appointed 2024-07-02
View their other companies + combined net worth →
Active
MARINELLO, Philip
director · ~40y · appointed 2024-07-02
View their other companies + combined net worth →
Active
MARINELLO, Alana
director · ~39y · appointed 2024-07-02 · resigned 2025-05-07
Resigned

Click a director name to see their full track record across all companies.

Recent filings (5 total)

accounts-with-accounts-type-dormant
accounts · AA
2026-03-31
confirmation-statement-with-updates
confirmation-statement · CS01
2025-05-07
termination-director-company-with-name-termination-date
officers · TM01
2025-05-07
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-05-07
incorporation-company
incorporation · NEWINC
2024-07-02