RUBY GOOP LTD

🌱Startupactive

SC848633 · ltd · incorporated 2025-05-14

Investment thesis

Established operating company — standard diligence applies, no dominant angle.

Why interesting: Live, filing, normal profile.

Why risky: No standout signals in either direction.

Why now

Window opening · high confidence

More negotiable than before — 3 signals weakening over the last 30 days.

· Hygiene score: 90 → 70
· Opportunity score: 70 → 61
· Bankability: 65 → 55
· Distress / opportunity: avoid → speculative

Opportunity decay

softening · 6-months

Softening — cumulative signals suggest this becomes more negotiable over the next 3–6 months.

· 3 recent signals weakening vs 0 strengthening

What changed my view

Last 30 days

Picture worsened over the last 30 days — 3 negative signals vs 0 positive.

↓Opportunity score: 70 → 61
↓Hygiene score: 90 → 70
↓Bankability: 65 → 55
·Distress / opportunity: avoid → speculative

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value

—

Upgrade to see

Turnover

—

not disclosed

Net worth

—

book net assets

Opportunity

61/100

Worth a look

🔒Generate AI memo →🔒Outreach pack →🔒Corporate story →📑 Reports →Sign in to watch

What this business does

Primary activity: Other information technology service activities

Sector: Information & communication

ALSO REGISTERED FOR

73110Advertising agencies

Investor take

Pass (distressed without resilience)

Distressed active trading company — structural issues outweigh the discount.

Opportunity 61/100 (worth a look), bankability 55/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Resolve: Confirmation statement overdue. Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal. Most likely exit: strategic trade sale (65/100).

Data confidence

Overall: low (52/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile

address, 2 SIC codes, incorporation date

100

Financials

No iXBRL financials extracted

Lenders & charges

Confirmed no charges registered

Directors & officers

1 officers (1 active, 1 linked, 1 with DOB)

Ownership & PSC

1 active PSC(s) of 1 total, 1 with control declared

Director network

Network not yet resolved

Filing history

1 filing — limited history

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

61/100Worth a look

PassWatchWorth a lookStrongExceptional

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality

Adequate — check latest filings for context.

Acquirability

Some acquirability indicators.

Risk profile

Some moderate concerns — review flags.

Signal strength

Good data coverage for analysis.

Recent activity

Last 30 days

filings

Last 90 days

filings

Last 180 days

filings

Counts from Companies House filing history.

Corporate timeline (3 events)Click to expand

2025-05-14
🏢
Company incorporated
As RUBY GOOP LTD
2025-05-14
➕
BLAIR, Amy Murdoch appointed
director
2025-05-14
📄
incorporation-company
incorporation · NEWINC

Owner dependency

80/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.
+Young company: Only 1.0 years old — management layer unlikely to be developed.

Succession & seller-readiness

45/100

Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS

primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

1 high ·

Confirmation statement overdue

high

Annual confirmation statement not filed on time. Required statutory filing — overdue is a strong discipline signal.

Evidence: Next due: 2026-05-27

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Mrs Amy Murdoch Blair Individual · British · DOB 04/1994 · age 32	75–100%	75–100%	75-100% shares · 75-100% voting	14/05/2025

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

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🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive

Typeltd

Incorporated2025-05-14

Jurisdictionscotland

Primary SIC62090 — Other information technology service activities

Registered office

1 Simonsburn Road

Kilmarnock

Ayrshire

KA1 5LA

United Kingdom

Filing status

Accounts

Next due: 2027-02-14

Last made up to: —

Confirmation statement

Next due: 2026-05-27OVERDUE

Last: —

Officers (1 active · 0 resigned)

BLAIR, Amy Murdoch→

director · ~32y · appointed 2025-05-14

View their other companies + combined net worth →

Active

Click a director name to see their full track record across all companies.

Recent filings (1 total)

incorporation-company

incorporation · NEWINC

2025-05-14