ADVICEON... LTD
- 66220Activities of insurance agents and brokers
Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 74). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-01-31 | 2024-01-31 |
|---|---|---|
| Total assets | £-4.1k | £-8.2k |
| Cash | £2.0k | £719 |
| Net assets | £-4.1k | £-8.2k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 1 confirmation-statement
Corporate timeline (17 events)Click to expand
- 2025-10-24📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-10-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-10-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-10-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-01-11📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-10-28📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-10-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-10-30📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2018-05-25📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2017-10-30📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2016-10-28📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2015-12-02📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-10-23📄accounts-with-accounts-type-total-exemption-smallaccounts · AA
- 2014-12-08📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2000-05-15➖WILLIAMS, Judith Anne resigneddirector
- 1986-05-30🏢Company incorporatedAs ADVICEON... LTD
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Sole director: Only one active director — all governance concentrated on one person.
- +Founder age: Director aged approximately 74 — succession pressure is live.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 70+: Senior director is approximately 74 years old. Natural succession window is now.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondaryStable-but-static management: Company is 40 years old and no new directors in the last 3 years — succession not yet being planned internally.
Red flags
cleanShareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Peter James Williams Individual · British · DOB 10/1952 · age 74 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
Mrs Judith Anne Williams Individual · British · DOB 05/1954 · age 72 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 1 resigned)
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