ACTION TOURS LIMITED

💤Zombieactive
02688549 · ltd · incorporated 1992-02-18
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£4.94M
book net assets
Opportunity
78/100
Strong
🔔
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What this business does
Primary activity: Travel agency activities
Sector: Administrative & support services
Investor take
Pursue
Asset-holding vehicle with a 74-year-old founder — textbook succession opportunity.

Opportunity 78/100 (strong), bankability 75/100. Strong seller-intent signal (68/100, director aged 74). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
20 officers (1 active, 20 linked, 14 with DOB)
84
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
6 connected companies via shared directors
63
Filing history
112 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
78/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £4,940,768
Cash YoY
-23%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£2.5m
↓ 23% YoY
Net Worth
£4.9m
↑ 17% YoY
Current Assets
£5.3m
↑ 17% YoY
Current Liabilities
—
£0£1.1m£2.1m£3.2m£4.2m£5.3mDec 2023Dec 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-12-312023-12-31
Total assets£4.94M£4.22M
Current assets£5.27M£4.50M
Cash£2.47M£3.20M
Debtors£2.81M£1.30M
Net assets£4.94M£4.22M

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
1
filing
  • • 1 confirmation-statement
Last 180 days
1
filing
  • • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (54 events)Click to expand
  1. 2025-05-08
    📄
    accounts-with-accounts-type-small
    accounts · AA
  2. 2024-04-16
    📄
    accounts-with-accounts-type-small
    accounts · AA
  3. 2023-04-18
    📄
    accounts-with-accounts-type-small
    accounts · AA
  4. 2022-06-01
    📄
    accounts-with-accounts-type-small
    accounts · AA
  5. 2021-03-05
    📄
    accounts-with-accounts-type-small
    accounts · AA
  6. 2020-04-26
    📄
    accounts-with-accounts-type-small
    accounts · AA
  7. 2019-04-02
    📄
    accounts-with-accounts-type-small
    accounts · AA
  8. 2018-09-20
    📄
    accounts-with-accounts-type-small
    accounts · AA
  9. 2017-08-10
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  10. 2017-04-30
    ➖
    ROBERTS, Linda Mary resigned
    director
  11. 2017-04-18
    📄
    accounts-with-accounts-type-small
    accounts · AA
  12. 2016-08-01
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  13. 2016-05-31
    ➕
    O'DONOGHUE, Michael Peter appointed
    director
  14. 2016-04-06
    📄
    accounts-with-accounts-type-small
    accounts · AA
  15. 2016-03-14
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  16. 2015-05-06
    📄
    accounts-with-accounts-type-small
    accounts · AA
  17. 2015-03-16
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  18. 2011-12-31
    ➖
    GILLETT, Basil Michael resigned
    secretary
  19. 2001-04-06
    ➖
    ORMONDE, James resigned
    director
  20. 2001-04-05
    ➕
    GILLETT, Basil Michael appointed
    secretary
  21. 2001-04-05
    ➖
    ROBERTS, Linda Mary resigned
    secretary
  22. 2001-04-05
    ➕
    ROBERTS, Linda Mary appointed
    director
  23. 1998-10-14
    ➖
    GOODENOUGH, Stephen resigned
    director
  24. 1998-10-14
    ➖
    O'DONOGHUE, Michael resigned
    director
  25. 1998-10-14
    ➕
    ORMONDE, James appointed
    director
  26. 1998-10-14
    ➖
    RYAN, Paul resigned
    director
  27. 1998-10-13
    ➖
    BURKE, Michael resigned
    director
  28. 1998-10-13
    ➖
    CORCORAN, Jospeh resigned
    director
  29. 1998-10-13
    ➖
    MCGETTIGAN, James Joseph resigned
    director
  30. 1998-10-08
    ➖
    MCGETTIGAN, Lorraine resigned
    secretary
  31. 1998-10-08
    ➕
    ROBERTS, Linda Mary appointed
    secretary
  32. 1998-10-07
    ➖
    DARRER, June resigned
    director
  33. 1998-10-07
    ➖
    MCENIFF, Brian resigned
    director
  34. 1998-10-07
    ➖
    WHITE, James resigned
    director
  35. 1997-01-01
    ➕
    CORCORAN, Jospeh appointed
    director
  36. 1997-01-01
    ➕
    DARRER, June appointed
    director
  37. 1997-01-01
    ➕
    GOODENOUGH, Stephen appointed
    director
  38. 1997-01-01
    ➕
    MCENIFF, Brian appointed
    director
  39. 1997-01-01
    ➕
    MCGETTIGAN, James Joseph appointed
    director
  40. 1997-01-01
    ➕
    RYAN, Paul appointed
    director
  41. 1996-04-02
    ➖
    WHELAN, Aidan resigned
    director
  42. 1996-02-19
    ➕
    MCGETTIGAN, Lorraine appointed
    secretary
  43. 1996-02-19
    ➖
    WHELAN, Aidan resigned
    secretary
  44. 1993-06-25
    ➖
    ORMONDE, James resigned
    director
  45. 1992-03-01
    ➕
    ORMONDE, James appointed
    director
  46. 1992-02-18
    🏢
    Company incorporated
    As ACTION TOURS LIMITED
  47. 1992-02-18
    ➕
    WHELAN, Aidan appointed
    secretary
  48. 1992-02-18
    ➕
    MBC SECRETARIES LIMITED appointed
    corporate-nominee-secretary
  49. 1992-02-18
    ➖
    MBC SECRETARIES LIMITED resigned
    corporate-nominee-secretary
  50. 1992-02-18
    ➕
    BURKE, Michael appointed
    director
Showing most recent 50 of 54 events

Owner dependency

90/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Founder age: Director aged approximately 74 — succession pressure is live.

Succession & seller-readiness

85/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 74 years old. Natural succession window is now.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
  • secondaryStable-but-static management: Company is 34 years old and no new directors in the last 3 years — succession not yet being planned internally.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Group structure

Aon Travel Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.

🏛️
Aon Travel Limited
Corporate parent · holds 75-100% shares · board control
ultimate parent
⬇
ACTION TOURS LIMITED
This company · 02688549

Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Aon Travel Limited
Corporate entity
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated1992-02-18
Jurisdictionengland-wales
Primary SIC79110 — Travel agency activities

Registered office

5 Aston Street
Shifnal
Shropshire
TF11 8DW

Filing status

Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-03-04
Last: 2026-02-18

Officers (1 active · 19 resigned)

O'DONOGHUE, Michael Peter→
director · ~74y · appointed 2016-05-31
View their other companies + combined net worth →
Active
GILLETT, Basil Michael→
secretary · appointed 2001-04-05 · resigned 2011-12-31
Resigned
MCGETTIGAN, Lorraine→
secretary · appointed 1996-02-19 · resigned 1998-10-08
Resigned
ROBERTS, Linda Mary→
secretary · appointed 1998-10-08 · resigned 2001-04-05
Resigned
WHELAN, Aidan→
secretary · appointed 1992-02-18 · resigned 1996-02-19
Resigned
MBC SECRETARIES LIMITED→
corporate-nominee-secretary · appointed 1992-02-18 · resigned 1992-02-18
Resigned
BURKE, Michael→
director · ~85y · appointed 1992-02-18 · resigned 1998-10-13
Resigned
CORCORAN, Jospeh→
director · ~60y · appointed 1997-01-01 · resigned 1998-10-13
Resigned
DARRER, June→
director · ~84y · appointed 1997-01-01 · resigned 1998-10-07
Resigned
GOODENOUGH, Stephen→
director · ~61y · appointed 1997-01-01 · resigned 1998-10-14
Resigned
MCENIFF, Brian→
director · ~84y · appointed 1997-01-01 · resigned 1998-10-07
Resigned
MCGETTIGAN, James Joseph→
director · ~89y · appointed 1997-01-01 · resigned 1998-10-13
Resigned
O'DONOGHUE, Michael→
director · ~74y · resigned 1998-10-14
Resigned
ORMONDE, James→
director · ~67y · appointed 1998-10-14 · resigned 2001-04-06
Resigned
ORMONDE, James→
director · ~67y · appointed 1992-03-01 · resigned 1993-06-25
Resigned
ROBERTS, Linda Mary→
director · ~59y · appointed 2001-04-05 · resigned 2017-04-30
Resigned
RYAN, Paul→
director · ~83y · appointed 1997-01-01 · resigned 1998-10-14
Resigned
WHELAN, Aidan→
director · ~70y · appointed 1992-02-18 · resigned 1996-04-02
Resigned
WHITE, James→
director · ~88y · appointed 1992-02-18 · resigned 1998-10-07
Resigned
MBC NOMINEES LIMITED→
corporate-nominee-director · appointed 1992-02-18 · resigned 1992-02-18
Resigned

Click a director name to see their full track record across all companies.

Recent filings (112 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-19
accounts-with-accounts-type-small
accounts · AA
2025-05-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-24
accounts-with-accounts-type-small
accounts · AA
2024-04-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-22
accounts-with-accounts-type-small
accounts · AA
2023-04-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-28
accounts-with-accounts-type-small
accounts · AA
2022-06-01
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-03-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-03-08
accounts-with-accounts-type-small
accounts · AA
2021-03-05
accounts-with-accounts-type-small
accounts · AA
2020-04-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-02-25
accounts-with-accounts-type-small
accounts · AA
2019-04-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-03-04