SESAME DIRECT LIMITED
Opportunity 62/100 (worth a look), bankability 72/100. Strong seller-intent signal (88/100, director aged 71). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: strategic trade sale (73/100).
Refinance opportunity
3 live charges · 3 lenders · oldest 27.7y
Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.
- · Oldest live charge is 27.7 years old — likely at or near maturity.
- · 3 lenders named — inter-creditor friction likely.
- · Legal-friction score 30/100 — workable, but lender will want more DD.
Data confidence
Overall: low (52/100)Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.
Mixed signal. Worth opening the full target workup before deciding to pursue.
Recent activity
Corporate timeline (72 events)Click to expand
- 2012-10-09📄gazette-dissolved-voluntarygazette · GAZ2(A)
- 2012-10-09🏁Company dissolved
- 2012-06-26📄gazette-notice-voluntarygazette · GAZ1(A)
- 2012-06-12📄dissolution-application-strike-off-companydissolution · DS01
- 2012-05-14📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2012-05-09📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2012-05-03📄appoint-corporate-secretary-company-with-name-dateofficers · AP04
- 2012-04-27➕FRIENDS LIFE SECRETARIAL SERVICES LIMITED appointedcorporate-secretary
- 2012-04-27➖MONGER, Diana resignedsecretary
- 2011-12-14📄change-person-secretary-company-with-change-dateofficers · CH03
- 2011-09-09📄change-person-director-company-with-change-dateofficers · CH01
- 2011-09-09📄change-person-director-company-with-change-dateofficers · CH01
- 2011-06-22📄accounts-with-accounts-type-dormantaccounts · AA
- 2011-05-05📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2010-07-12📄accounts-with-accounts-type-dormantaccounts · AA
- 2010-07-07📄termination-director-company-with-nameofficers · TM01
- 2010-07-07📄appoint-person-director-company-with-nameofficers · AP01
- 2010-07-01➕HOOPER, Paul appointeddirector
- 2010-06-30➖WADELIN, Mark Thomas resigneddirector
- 2010-04-16📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2010-01-11📄termination-secretary-company-with-nameofficers · TM02
- 2010-01-11📄appoint-person-secretary-company-with-nameofficers · AP03
- 2009-12-31➖ELLIS, Robert Gordon resignedsecretary
- 2009-12-31➕MONGER, Diana appointedsecretary
- 2009-05-08📄accounts-with-made-up-dateaccounts · AA
- 2009-04-21📄legacyannual-return · 363a
- 2008-05-28📄accounts-with-made-up-dateaccounts · AA
- 2008-04-22📄legacyannual-return · 363a
- 2008-01-30📄legacyofficers · 288c
- 2008-01-11📄legacyofficers · 288a
- 2007-12-27📄legacyofficers · 288b
- 2007-12-13📄legacyaccounts · 225
- 2007-12-06➕MARTIN, Ivan appointeddirector
- 2007-12-06➖GALE, Patrick Nigel Christopher resigneddirector
- 2007-06-08➕ELLIS, Robert Gordon appointedsecretary
- 2007-06-08➖GRAY, Elizabeth Andrea resignedsecretary
- 2005-05-28➕GALE, Patrick Nigel Christopher appointeddirector
- 2005-05-28➖HAM, Richard Laurence resigneddirector
- 2004-06-01➕GRAY, Elizabeth Andrea appointedsecretary
- 2004-06-01➖HAM, Richard Laurence resignedsecretary
- 2004-05-28➖GRAHAM, Ross King resigneddirector
- 2004-05-28➕WADELIN, Mark Thomas appointeddirector
- 2002-11-30➕HAM, Richard Laurence appointedsecretary
- 2002-11-30➖WATERS, Paul Christopher resignedsecretary
- 2002-08-30➖BUDGE, Kevin John resigneddirector
- 2002-05-31➖EVANS, Robert Owen resigneddirector
- 2002-05-31➕HAM, Richard Laurence appointeddirector
- 2000-05-30➕BUDGE, Kevin John appointeddirector
- 2000-03-29➖BOLTON, David Edward resignedsecretary
- 2000-03-29➕WATERS, Paul Christopher appointedsecretary
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 71 — succession pressure is live.
Succession & seller-readiness
Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
- primaryFounder aged 70+: Senior director is approximately 71 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 18 years.
- secondaryStable-but-static management: Company is 30 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
1 high · 1 med ·Company has been dissolved — it no longer legally exists. Any diligence here is historical only.
Evidence: Dissolved on 2012-10-09
Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
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| 20/20 MORTGAGE SERVICES LTD→ 11832854 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
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| A & L TAYLOR (WEST SUSSEX) LTD→ 10020961 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (0 active · 18 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| satisfied | Barclays Barclays Industrial Development Limited as Security Trustee for the Beneficiaries | Mortgage debenture | 1 property | 14/01/1999 | 18/11/1999 | |
| satisfied | Barclays Barclays Industrial Development Limited (Security Trustee) | Mortgage debenture | 1 property | 04/09/1998 | 18/11/1999 | |
| satisfied | National Westminster Bank National Westminster Bank PLC | Mortgage debenture | 1 property | 04/09/1998 | 18/11/1999 |