SESAME DIRECT LIMITED

⚰️Wound downdissolved
03185793 · ltd · incorporated 1996-04-15
Investment thesis
Company dissolved — not a live target.
Why interesting: Historical record only; useful for precedent research.
Why risky: Not transactable.
🔒Estimated value
Upgrade to see
Turnover
not disclosed
Net worth
book net assets
Opportunity
62/100
Worth a look
🔔
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What this business does
Primary activity: Financial intermediation not elsewhere classified
Sector: Financial & insurance
Investor take
Pass (distressed without resilience)
Distressed unclear — structural issues outweigh the discount.

Opportunity 62/100 (worth a look), bankability 72/100. Strong seller-intent signal (88/100, director aged 71). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Consolidate lender relationships. 3 distinct lenders creates friction — refinance into single-lender structure for cleaner diligence. Most likely exit: strategic trade sale (73/100).

🏦

Refinance opportunity

3 live charges · 3 lenders · oldest 27.7y

35/100
too messy

Refinance path is blocked by complexity. Rethink structure or expect bespoke, expensive terms.

  • · Oldest live charge is 27.7 years old — likely at or near maturity.
  • · 3 lenders named — inter-creditor friction likely.
  • · Legal-friction score 30/100 — workable, but lender will want more DD.

Data confidence

Overall: low (52/100)

Sparse data coverage. Treat AI-generated outputs as preliminary. Manual diligence essential.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
No iXBRL financials extracted
0
Lenders & charges
3 charges (3/3 with lender, 3/3 with type)
90
Directors & officers
21 officers (3 active, 21 linked, 12 with DOB)
81
Ownership & PSC
No PSCs filed (unusual — worth investigating)
35
Director network
17 connected companies via shared directors
90
Filing history
107 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
62/100Worth a look
PassWatchWorth a lookStrongExceptional 

Mixed signal. Worth opening the full target workup before deciding to pursue.

Business quality
30
Concerning — overdue filings or status flags present.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
59
Some moderate concerns — review flags.
Signal strength
100
Good data coverage for analysis.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (72 events)Click to expand
  1. 2012-10-09
    📄
    gazette-dissolved-voluntary
    gazette · GAZ2(A)
  2. 2012-10-09
    🏁
    Company dissolved
  3. 2012-06-26
    📄
    gazette-notice-voluntary
    gazette · GAZ1(A)
  4. 2012-06-12
    📄
    dissolution-application-strike-off-company
    dissolution · DS01
  5. 2012-05-14
    📄
    termination-secretary-company-with-name-termination-date
    officers · TM02
  6. 2012-05-09
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  7. 2012-05-03
    📄
    appoint-corporate-secretary-company-with-name-date
    officers · AP04
  8. 2012-04-27
    FRIENDS LIFE SECRETARIAL SERVICES LIMITED appointed
    corporate-secretary
  9. 2012-04-27
    MONGER, Diana resigned
    secretary
  10. 2011-12-14
    📄
    change-person-secretary-company-with-change-date
    officers · CH03
  11. 2011-09-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  12. 2011-09-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  13. 2011-06-22
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  14. 2011-05-05
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  15. 2010-07-12
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  16. 2010-07-07
    📄
    termination-director-company-with-name
    officers · TM01
  17. 2010-07-07
    📄
    appoint-person-director-company-with-name
    officers · AP01
  18. 2010-07-01
    HOOPER, Paul appointed
    director
  19. 2010-06-30
    WADELIN, Mark Thomas resigned
    director
  20. 2010-04-16
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  21. 2010-01-11
    📄
    termination-secretary-company-with-name
    officers · TM02
  22. 2010-01-11
    📄
    appoint-person-secretary-company-with-name
    officers · AP03
  23. 2009-12-31
    ELLIS, Robert Gordon resigned
    secretary
  24. 2009-12-31
    MONGER, Diana appointed
    secretary
  25. 2009-05-08
    📄
    accounts-with-made-up-date
    accounts · AA
  26. 2009-04-21
    📄
    legacy
    annual-return · 363a
  27. 2008-05-28
    📄
    accounts-with-made-up-date
    accounts · AA
  28. 2008-04-22
    📄
    legacy
    annual-return · 363a
  29. 2008-01-30
    📄
    legacy
    officers · 288c
  30. 2008-01-11
    📄
    legacy
    officers · 288a
  31. 2007-12-27
    📄
    legacy
    officers · 288b
  32. 2007-12-13
    📄
    legacy
    accounts · 225
  33. 2007-12-06
    MARTIN, Ivan appointed
    director
  34. 2007-12-06
    GALE, Patrick Nigel Christopher resigned
    director
  35. 2007-06-08
    ELLIS, Robert Gordon appointed
    secretary
  36. 2007-06-08
    GRAY, Elizabeth Andrea resigned
    secretary
  37. 2005-05-28
    GALE, Patrick Nigel Christopher appointed
    director
  38. 2005-05-28
    HAM, Richard Laurence resigned
    director
  39. 2004-06-01
    GRAY, Elizabeth Andrea appointed
    secretary
  40. 2004-06-01
    HAM, Richard Laurence resigned
    secretary
  41. 2004-05-28
    GRAHAM, Ross King resigned
    director
  42. 2004-05-28
    WADELIN, Mark Thomas appointed
    director
  43. 2002-11-30
    HAM, Richard Laurence appointed
    secretary
  44. 2002-11-30
    WATERS, Paul Christopher resigned
    secretary
  45. 2002-08-30
    BUDGE, Kevin John resigned
    director
  46. 2002-05-31
    EVANS, Robert Owen resigned
    director
  47. 2002-05-31
    HAM, Richard Laurence appointed
    director
  48. 2000-05-30
    BUDGE, Kevin John appointed
    director
  49. 2000-03-29
    BOLTON, David Edward resigned
    secretary
  50. 2000-03-29
    WATERS, Paul Christopher appointed
    secretary
Showing most recent 50 of 72 events

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 71 — succession pressure is live.

Succession & seller-readiness

89/100
Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 71 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • secondary12+ year tenure: Director in role 18 years.
  • secondaryStable-but-static management: Company is 30 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

1 high · 1 med ·
Company dissolved
high

Company has been dissolved — it no longer legally exists. Any diligence here is historical only.

Evidence: Dissolved on 2012-10-09

Charge satisfaction-then-recreation pattern
medium

Multiple instances where a charge was satisfied and a new charge created within 6 months. Suggests active refinancing cycle.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusdissolved
Typeltd
Incorporated1996-04-15
Jurisdictionengland-wales
Primary SIC64999 — Financial intermediation not elsewhere classified

Registered office

Pixham End
Dorking
Surrey
RH4 1QA

Filing status

Accounts
Next due:
Last made up to: 2010-12-31
Confirmation statement
Next due:
Last:

Officers (0 active · 18 resigned)

FRIENDS LIFE SECRETARIAL SERVICES LIMITED
corporate-secretary · appointed 2012-04-27
View their other companies + combined net worth →
Active
HOOPER, Paul
director · ~58y · appointed 2010-07-01
View their other companies + combined net worth →
Active
MARTIN, Ivan
director · ~71y · appointed 2007-12-06
View their other companies + combined net worth →
Active
BOLTON, David Edward
secretary · appointed 1997-06-18 · resigned 2000-03-29
Resigned
ELLIS, Robert Gordon
secretary · appointed 2007-06-08 · resigned 2009-12-31
Resigned
FAYLE, Bruce James
secretary · appointed 1996-04-16 · resigned 1997-06-17
Resigned
GRAY, Elizabeth Andrea
secretary · appointed 2004-06-01 · resigned 2007-06-08
Resigned
HAM, Richard Laurence
secretary · appointed 2002-11-30 · resigned 2004-06-01
Resigned
MONGER, Diana
secretary · appointed 2009-12-31 · resigned 2012-04-27
Resigned
OLSBERG, Bernard
nominee-secretary · appointed 1996-04-15 · resigned 1996-04-16
Resigned
WATERS, Paul Christopher
secretary · appointed 2000-03-29 · resigned 2002-11-30
Resigned
BLAKE, Michael David
director · ~59y · appointed 1999-01-14 · resigned 1999-01-15
Resigned
BUDGE, Kevin John
director · ~65y · appointed 2000-05-30 · resigned 2002-08-30
Resigned
EVANS, Robert Owen
director · ~68y · appointed 1999-08-24 · resigned 2002-05-31
Resigned
GALE, Patrick Nigel Christopher
director · ~66y · appointed 2005-05-28 · resigned 2007-12-06
Resigned
GRAHAM, Ross King
director · ~79y · appointed 1999-08-24 · resigned 2004-05-28
Resigned
HAM, Richard Laurence
director · ~72y · appointed 2002-05-31 · resigned 2005-05-28
Resigned
HYNES, Raymond
director · ~75y · appointed 1996-10-07 · resigned 1999-08-24
Resigned
NICHOLLS, David John
director · ~66y · appointed 1996-04-16 · resigned 1996-10-07
Resigned
OLSBERG, Rachel Hannah
nominee-director · ~78y · appointed 1996-04-15 · resigned 1996-04-16
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

3
Total charges
0
Outstanding
0
Active lenders
Status:Lender:3 of 3 shown
TypeProperties
satisfied
Barclays
Barclays Industrial Development Limited as Security Trustee for the Beneficiaries
Mortgage debenture1 property14/01/199918/11/1999
satisfied
Barclays
Barclays Industrial Development Limited (Security Trustee)
Mortgage debenture1 property04/09/199818/11/1999
satisfied
National Westminster Bank
National Westminster Bank PLC
Mortgage debenture1 property04/09/199818/11/1999

Recent filings (107 total)

gazette-dissolved-voluntary
gazette · GAZ2(A)
2012-10-09
gazette-notice-voluntary
gazette · GAZ1(A)
2012-06-26
dissolution-application-strike-off-company
dissolution · DS01
2012-06-12
termination-secretary-company-with-name-termination-date
officers · TM02
2012-05-14
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2012-05-09
appoint-corporate-secretary-company-with-name-date
officers · AP04
2012-05-03
change-person-secretary-company-with-change-date
officers · CH03
2011-12-14
change-person-director-company-with-change-date
officers · CH01
2011-09-09
change-person-director-company-with-change-date
officers · CH01
2011-09-09
accounts-with-accounts-type-dormant
accounts · AA
2011-06-22
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2011-05-05
accounts-with-accounts-type-dormant
accounts · AA
2010-07-12
termination-director-company-with-name
officers · TM01
2010-07-07
appoint-person-director-company-with-name
officers · AP01
2010-07-07
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2010-04-16