ADVANTAGE INSURANCE SERVICES LIMITED
💤Zombieactive
04941750 · ltd · incorporated 2003-10-23
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
—
book net assets
Opportunity
74/100
Strong
What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: high (80/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
17 officers (2 active, 17 linked, 8 with DOB)
79
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
8 connected companies via shared directors
69
Filing history
90 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2024-12-31 | 2023-12-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (48 events)Click to expand
- 2025-09-10📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-09-12📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-09-02📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2024-09-02📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2024-08-31➕MIDDLETON, Pamela Anne appointedsecretary
- 2024-08-31➖LEPPARD, Anthony Stephen resignedsecretary
- 2023-08-08📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-08-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-08-09📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-07-10📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-10-01📄termination-director-company-with-name-termination-dateofficers · TM01
- 2019-09-30➖MONEY, Timothy John resigneddirector
- 2019-07-02📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-06-15📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-03-02📄appoint-person-director-company-with-name-dateofficers · AP01
- 2018-03-02📄termination-director-company-with-name-termination-dateofficers · TM01
- 2018-03-01➕VAN DER MEER, Tobias Adriaan appointeddirector
- 2018-03-01➖HOFFMAN, Gary Andrew resigneddirector
- 2017-10-16📄change-person-director-company-with-change-dateofficers · CH01
- 2017-07-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2014-06-27➖FITZMAURICE, Edward Martin resigneddirector
- 2014-06-27➕HOFFMAN, Gary Andrew appointeddirector
- 2014-06-27➕MONEY, Timothy John appointeddirector
- 2014-06-27➖PAVEY, Paul Bryan resigneddirector
- 2009-04-30➖CUGGY, Victoria Louise resignedsecretary
- 2009-04-30➕LEPPARD, Anthony Stephen appointedsecretary
- 2009-02-03➖SUTHERLAND, Ian Ronald resigneddirector
- 2009-01-08➕FITZMAURICE, Edward Martin appointeddirector
- 2009-01-08➕PAVEY, Paul Bryan appointeddirector
- 2009-01-08➖POTTS, Nicholas resigneddirector
- 2008-11-03➖GRIFFIN, Steven Terence Hunter resignedsecretary
- 2008-01-28➖CONNELL, Peter resigneddirector
- 2008-01-22➕POTTS, Nicholas appointeddirector
- 2008-01-22➕SUTHERLAND, Ian Ronald appointeddirector
- 2007-08-31➕GRIFFIN, Steven Terence Hunter appointedsecretary
- 2007-05-15➕CUGGY, Victoria Louise appointedsecretary
- 2007-05-15➖KNIGHT, Phillip resignedsecretary
- 2007-01-31➖AMP SECRETARIES LIMITED resignedcorporate-secretary
- 2007-01-30➕KNIGHT, Phillip appointedsecretary
- 2005-05-12➖PRESTON, Anila Manique resignedsecretary
- 2005-05-12➕AMP SECRETARIES LIMITED appointedcorporate-secretary
- 2003-10-23🏢Company incorporatedAs ADVANTAGE INSURANCE SERVICES LIMITED
- 2003-10-23➕PRESTON, Anila Manique appointedsecretary
- 2003-10-23➕AMP SECRETARIES LIMITED appointedcorporate-secretary
- 2003-10-23➖AMP SECRETARIES LIMITED resignedcorporate-secretary
- 2003-10-23➕CONNELL, Peter appointeddirector
- 2003-10-23➕AMP MANAGEMENT CONSULTANCY LIMITED appointedcorporate-director
- 2003-10-23➖AMP MANAGEMENT CONSULTANCY LIMITED resignedcorporate-director
Owner dependency
75/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
45/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Group structure
Hastings Insurance Services Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
🏛️ultimate parent
Hastings Insurance Services Limited
Corporate parent · holds 75-100% shares · board control
⬇
ADVANTAGE INSURANCE SERVICES LIMITED
This company · 04941750
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Hastings Insurance Services Limited Corporate entity | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Financial services · TN postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 12 CAPITAL INVESTMENTS LIMITED→ 14630828 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| 134A/B HIGH STREET TENTERDEN LIMITED→ 06243103 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| 29 FOURTEEN LTD→ 15621092 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| A M L MACRO LIMITED→ 07518544 · est 2011 · no financials extracted | — | — | — | — | 15y | — | — |
| ABFP LIMITED→ 12321980 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ABSOLUTE FINANCIAL MANAGEMENT LIMITED→ 05027747 · est 2004 · no financials extracted | — | — | — | — | 22y | — | — |
| ACLG LIMITED→ 15745067 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ACM BROKING LIMITED→ 03841776 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| ACRE DATA SERVICES LTD→ 03642023 · est 1998 · no financials extracted | — | — | — | — | 27y | — | — |
| ACUITY PROFESSIONAL ADVISERS LTD→ 04938182 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| ADINO CAPITAL LIMITED→ 14609410 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ADVICE2U LTD→ 14077774 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2003-10-23
Jurisdictionengland-wales
Primary SIC66220 — Activities of insurance agents and brokers
Registered office
Conquest House
Collington Avenue
Bexhill On Sea
East Sussex
TN39 3LW
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2026-11-06
Last: 2025-10-23
Officers (2 active · 15 resigned)
MIDDLETON, Pamela Anne→
Activesecretary · appointed 2024-08-31
View their other companies + combined net worth →
VAN DER MEER, Tobias Adriaan→
Activedirector · ~49y · appointed 2018-03-01
View their other companies + combined net worth →
CUGGY, Victoria Louise→
Resignedsecretary · appointed 2007-05-15 · resigned 2009-04-30
GRIFFIN, Steven Terence Hunter→
Resignedsecretary · appointed 2007-08-31 · resigned 2008-11-03
KNIGHT, Phillip→
Resignedsecretary · appointed 2007-01-30 · resigned 2007-05-15
LEPPARD, Anthony Stephen→
Resignedsecretary · appointed 2009-04-30 · resigned 2024-08-31
PRESTON, Anila Manique→
Resignedsecretary · appointed 2003-10-23 · resigned 2005-05-12
AMP SECRETARIES LIMITED→
Resignedcorporate-secretary · appointed 2005-05-12 · resigned 2007-01-31
AMP SECRETARIES LIMITED→
Resignedcorporate-secretary · appointed 2003-10-23 · resigned 2003-10-23
CONNELL, Peter→
Resigneddirector · ~65y · appointed 2003-10-23 · resigned 2008-01-28
FITZMAURICE, Edward Martin→
Resigneddirector · ~64y · appointed 2009-01-08 · resigned 2014-06-27
HOFFMAN, Gary Andrew→
Resigneddirector · ~66y · appointed 2014-06-27 · resigned 2018-03-01
MONEY, Timothy John→
Resigneddirector · ~59y · appointed 2014-06-27 · resigned 2019-09-30
PAVEY, Paul Bryan→
Resigneddirector · ~57y · appointed 2009-01-08 · resigned 2014-06-27
POTTS, Nicholas→
Resigneddirector · ~66y · appointed 2008-01-22 · resigned 2009-01-08
SUTHERLAND, Ian Ronald→
Resigneddirector · ~56y · appointed 2008-01-22 · resigned 2009-02-03
AMP MANAGEMENT CONSULTANCY LIMITED→
Resignedcorporate-director · appointed 2003-10-23 · resigned 2003-10-23
Click a director name to see their full track record across all companies.
Recent filings (90 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-29
accounts-with-accounts-type-dormant
accounts · AA
2025-09-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-10-24
accounts-with-accounts-type-dormant
accounts · AA
2024-09-12
termination-secretary-company-with-name-termination-date
officers · TM02
2024-09-02
appoint-person-secretary-company-with-name-date
officers · AP03
2024-09-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-10-24
accounts-with-accounts-type-dormant
accounts · AA
2023-08-08
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-25
accounts-with-accounts-type-dormant
accounts · AA
2022-08-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-10-28
accounts-with-accounts-type-dormant
accounts · AA
2021-08-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-10-27
accounts-with-accounts-type-dormant
accounts · AA
2020-07-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-10-25