ADVICE MADE SIMPLE LIMITED
🌳Matureactive
05678292 · ltd · incorporated 2006-01-17
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2026
Net worth
—
book net assets
Opportunity
81/100
Exceptional
What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
PursueActive trading company with a 61-year-old founder — textbook succession opportunity.
Opportunity 81/100 (exceptional), bankability 75/100. Strong seller-intent signal (70/100, director aged 61). Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
Data confidence
Overall: high (81/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (3 active, 3 linked, 2 with DOB)
83
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
11 connected companies via shared directors
78
Filing history
54 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
81/100Exceptional
PassWatchWorth a lookStrongExceptional
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
85
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2026-03-31 | 2025-03-31 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 accounts
Last 180 days
1
filing
- • 1 accounts
Counts from Companies House filing history.
Corporate timeline (19 events)Click to expand
- 2026-04-10📄accounts-with-accounts-type-dormantaccounts · AA
- 2025-06-03📄accounts-with-accounts-type-dormantaccounts · AA
- 2024-05-22📄accounts-with-accounts-type-dormantaccounts · AA
- 2023-05-17📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-06-28📄accounts-with-accounts-type-dormantaccounts · AA
- 2021-06-24📄accounts-with-accounts-type-dormantaccounts · AA
- 2020-06-05📄accounts-with-accounts-type-dormantaccounts · AA
- 2019-04-23📄accounts-with-accounts-type-dormantaccounts · AA
- 2018-04-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2017-06-30📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2017-06-30📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2017-06-30📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-06-29📄accounts-with-accounts-type-dormantaccounts · AA
- 2016-06-29📄annual-return-company-with-made-up-date-full-list-shareholdersannual-return · AR01
- 2015-07-08📄accounts-with-accounts-type-dormantaccounts · AA
- 2006-01-17🏢Company incorporatedAs ADVICE MADE SIMPLE LIMITED
- 2006-01-17➕CHURCHOUSE, Keith Geoffrey, Mr. appointedsecretary
- 2006-01-17➕CHURCHOUSE, Keith Geoffrey, Mr. appointeddirector
- 2006-01-17➕DADSWELL, Esther Marion appointeddirector
Owner dependency
76/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 20 years — deep operational knowledge concentrated in one person.
- +Senior director age: Director aged approximately 61 — approaching natural succession window.
Succession & seller-readiness
76/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- secondaryFounder aged 58+: Senior director is approximately 61. Early succession window.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- primary20+ year tenure: Director in role 20 years. Very long tenure is a classic succession signal.
- secondaryStable-but-static management: Company is 20 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Esther Marion Dadswell Individual · British · DOB 09/1965 · age 61 | 25–50% | — | 25-50% shares | 06/04/2016 |
Mr. Keith Geoffrey Churchouse Individual · British · DOB 02/1967 · age 59 | 25–50% | — | 25-50% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Financial services · GU postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 360 MORTGAGES LTD→ 08939208 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| 4 RIVERS SERVICES LIMITED→ 10119999 · est 2016 · no financials extracted | — | — | — | — | 10y | — | — |
| A-PRO ASSOCIATES LIMITED→ 15324263 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ADVANTAGE RISK SOLUTIONS LIMITED→ 08836855 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| ADVISED FINANCIAL LIMITED→ 08966702 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| AIMPOINT WEALTH PARTNERS LTD→ 08924483 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| AJN GROUP LIMITED→ 15166909 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| AJN WEALTH MANAGEMENT LTD→ 12654960 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| AKIRO MONO LTD→ 13689620 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ALBURY ALTERNATIVE INVESTMENTS LIMITED→ 13993699 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| ALCOTEC LIMITED→ 12373790 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ALEXANDER FINANCIAL CONSULTING LTD→ 11446115 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2006-01-17
Jurisdictionengland-wales
Primary SIC66220 — Activities of insurance agents and brokers
Registered office
1 Rooks Hill
Bramley
Guildford
Surrey
GU5 0LX
Filing status
Accounts
Next due: 2027-12-31
Last made up to: 2026-03-31
Confirmation statement
Next due: 2026-07-08
Last: 2025-06-24
Officers (3 active · 0 resigned)
CHURCHOUSE, Keith Geoffrey, Mr.→
Activesecretary · appointed 2006-01-17
View their other companies + combined net worth →
CHURCHOUSE, Keith Geoffrey, Mr.→
Activedirector · ~59y · appointed 2006-01-17
View their other companies + combined net worth →
DADSWELL, Esther Marion→
Activedirector · ~61y · appointed 2006-01-17
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (54 total)
accounts-with-accounts-type-dormant
accounts · AA
2026-04-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-06-24
accounts-with-accounts-type-dormant
accounts · AA
2025-06-03
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-06-24
accounts-with-accounts-type-dormant
accounts · AA
2024-05-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-06-26
accounts-with-accounts-type-dormant
accounts · AA
2023-05-17
accounts-with-accounts-type-dormant
accounts · AA
2022-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-06-24
accounts-with-accounts-type-dormant
accounts · AA
2021-06-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-06-27
accounts-with-accounts-type-dormant
accounts · AA
2020-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-06-28
accounts-with-accounts-type-dormant
accounts · AA
2019-04-23