ALEXANDER SWAN INSURANCE SERVICES LIMITED
💤Zombieactive
06277712 · ltd · incorporated 2007-06-13
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
—
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Other activities auxiliary to insurance and pension funding
Sector: Financial & insurance
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: strategic trade sale (65/100).
Data confidence
Overall: medium (79/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
3 officers (2 active, 3 linked, 2 with DOB)
83
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
66 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Average employees | 700 | 800 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
3
filings
- • 1 confirmation-statement
- • 1 accounts
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (23 events)Click to expand
- 2025-12-24📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-12-03📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-07-29➖FRIJIA, Carlo Salvatore resigneddirector
- 2025-07-29📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-02-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-12-11📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-12-19📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2023-04-06📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-04-06📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2023-02-13📄capital-variation-of-rights-attached-to-sharescapital · SH10
- 2023-02-13📄resolutionresolution · RESOLUTIONS
- 2022-11-22📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-12-29📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-05-24📄capital-alter-shares-subdivisioncapital · SH02
- 2021-05-19📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2021-05-19📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-04-27📄appoint-person-director-company-with-name-dateofficers · AP01
- 2021-04-22📄capital-allotment-sharescapital · SH01
- 2021-04-01➕FRIJIA, Carlo Salvatore appointeddirector
- 2021-01-25📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2007-06-13🏢Company incorporatedAs ALEXANDER SWAN INSURANCE SERVICES LIMITED
- 2007-06-13➕RICHARDS, Ivan Frank appointedsecretary
- 2007-06-13➕RICHARDS, Sarah Louise appointeddirector
Owner dependency
85/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
Succession & seller-readiness
68/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 19 years.
- secondaryStable-but-static management: Company is 19 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Ms Sarah Louise Richards Individual · British · DOB 04/1978 · age 48 | 50–75% | 75–100% | 75-100% shares · 75-100% voting | 01/05/2018 |
1 historic (ceased) PSC
- Mr Ivan Frank Richardsceased 20/11/2025· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Financial services · SN postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 4 SQUARE ADVICE LIMITED→ 04257080 · est 2001 · no financials extracted | — | — | — | — | 24y | — | — |
| ABKA LIMITED→ 08902688 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| ACORN FINANCE AND BUSINESS SERVICES LIMITED→ 14074610 · est 2022 · no financials extracted | — | — | — | — | 3y | — | — |
| ACTIVE ASSET MANAGEMENT LIMITED→ 09182574 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| ADZZIP LTD→ 11902635 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| AI EXCHANGE LTD→ 10883815 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| AJR LTD→ 16177701 · est 2025 · no financials extracted | — | — | — | — | 1y | — | — |
| ALCHEMY INVESTMENT MANAGEMENT→ 13497123 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ALLEN SALTER WEALTH MANAGEMENT LTD→ 04068038 · est 2000 · no financials extracted | — | — | — | — | 25y | — | — |
| ALLIED WESSEX WESTINSURE LIMITED→ 04489781 · est 2002 · no financials extracted | — | — | — | — | 23y | — | — |
| AMPLITUDE BIDCO LIMITED→ 16559860 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AMPLITUDE MIDCO LIMITED→ 16558793 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2007-06-13
Jurisdictionengland-wales
Primary SIC66290 — Other activities auxiliary to insurance and pension funding
Registered office
Unit 4 Coped Hall Business Park
Royal Wootton Bassett
Swindon
SN4 8DP
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-04-14
Last: 2026-03-31
Officers (2 active · 1 resigned)
RICHARDS, Ivan Frank→
Activesecretary · appointed 2007-06-13
View their other companies + combined net worth →
RICHARDS, Sarah Louise→
Activedirector · ~48y · appointed 2007-06-13
View their other companies + combined net worth →
FRIJIA, Carlo Salvatore→
Resigneddirector · ~53y · appointed 2021-04-01 · resigned 2025-07-29
Click a director name to see their full track record across all companies.
Recent filings (66 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-04-21
accounts-with-accounts-type-micro-entity
accounts · AA
2025-12-24
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-12-03
termination-director-company-with-name-termination-date
officers · TM01
2025-07-29
confirmation-statement-with-updates
confirmation-statement · CS01
2025-04-02
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2025-02-20
accounts-with-accounts-type-micro-entity
accounts · AA
2024-12-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-15
accounts-with-accounts-type-micro-entity
accounts · AA
2023-12-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-04-06
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-04-06
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-04-06
capital-variation-of-rights-attached-to-shares
capital · SH10
2023-02-13
resolution
resolution · RESOLUTIONS
2023-02-13
accounts-with-accounts-type-micro-entity
accounts · AA
2022-11-22