ABSOLUTE CREATIVE MARKETING LIMITED
Opportunity 78/100 (strong), bankability 80/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Refinance opportunity
1 live charge · oldest 0.8y
Refinance viable after a tidy-up — address the highlighted items first.
- · Newest facility, 0.8 years old — likely still in initial term.
- · Single lender — cleanest path to refinance.
- · Legal-friction score 15/100 — clean.
Data confidence
Overall: high (82/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £54.9k | £32.7k |
| Current assets | £81.5k | £64.4k |
| Cash | £31.1k | £15.3k |
| Debtors | £50.4k | £49.1k |
| Net assets | £54.9k | £31.0k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
- • 3 persons-with-significant-control
- • 4 persons-with-significant-control
- • 1 confirmation-statement
Corporate timeline (34 events)Click to expand
- 2026-06-02📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC02
- 2026-06-02📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-06-02📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2026-02-16📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2025-12-15📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-11-24➖ADLAM, Michael John resigneddirector
- 2025-10-31📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2025-10-21🔒Charge registered #1Lender: Hsbc UK Bank PLC
- 2025-06-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-12-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-12-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-12-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-01-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-01-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-01-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-01-28📄change-person-director-company-with-change-dateofficers · CH01
- 2022-01-28📄change-person-director-company-with-change-dateofficers · CH01
- 2022-01-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-01-28📄change-person-director-company-with-change-dateofficers · CH01
- 2022-01-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-12-22📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-04-30➖NOTLEY, Rick Martin resigneddirector
- 2017-12-08➖HOOPER, Ian Richard resigneddirector
- 2017-07-14➕NOTLEY, Rick Martin appointeddirector
- 2015-04-07➕HOOPER, Ian Richard appointeddirector
- 2014-01-01➕NYLAND, Helen Louise appointeddirector
- 2014-01-01➖JONES, David resigneddirector
- 2012-07-18➖WHITELOCK, Daniel James resigneddirector
- 2007-10-15🏢Company incorporatedAs ABSOLUTE CREATIVE MARKETING LIMITED
- 2007-10-15➕NYLAND, Christopher Scott appointedsecretary
- 2007-10-15➕NYLAND, Christopher Scott appointeddirector
- 2007-10-15➕ADLAM, Michael John appointeddirector
- 2007-10-15➕JONES, David appointeddirector
- 2007-10-15➕WHITELOCK, Daniel James appointeddirector
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 19 years — deep operational knowledge concentrated in one person.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 19 years.
- secondaryStable-but-static management: Company is 19 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanGroup structure
Dna Uk Holdings Limited is the ultimate parent — holding 75%+ shares. This company sits inside their group.
Parent relationships inferred from Persons with Significant Control filings. Full subsidiary tree requires reverse-lookup (coming).
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Dna Uk Holdings Limited Corporate entity | 75–100% | 75–100% | 75-100% shares · 75-100% voting | 30/11/2025 |
5 historic (ceased) PSCs
- Mr Rick Martin Notleyceased 30/04/2018· significant influence
- Mr Christopher Scott Nylandceased 30/11/2025· 25-50% shares
- Mrs Helen Louise Nylandceased 30/11/2025· significant influence
- Mr Michael John Adlamceased 15/11/2025· significant influence
- Mr Ian Richard Hooperceased 08/12/2017· significant influence
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (3 active · 5 resigned)
Click a director name to see their full track record across all companies.
Mortgages & charges
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | HSBC Hsbc UK Bank PLC | A registered charge | 1 property | 21/10/2025 | — |