ALTERNATIVE FITNESS SOLUTIONS LTD
💤Zombieactive
06685403 · ltd · incorporated 2008-09-01
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Sept 2024
Net worth
—
book net assets
Opportunity
75/100
Strong
What this business does
Primary activity: Fitness facilities
Sector: Arts, entertainment & recreation
Investor take
PursueStrong opportunity: active trading company with strong profile and bankable structure.
Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (76/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 1 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
Network not yet resolved
30
Filing history
49 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
60
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-09-30 | 2023-09-30 |
|---|
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (20 events)Click to expand
- 2025-06-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-06-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-06-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-09-01📄change-person-director-company-with-change-dateofficers · CH01
- 2022-09-01📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2022-01-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-03-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-07-13📄change-person-director-company-with-change-dateofficers · CH01
- 2020-07-13📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2020-07-13📄change-person-secretary-company-with-change-dateofficers · CH03
- 2020-03-19📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-06-07📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-01-25📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-01-17📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-01-17📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-01-17📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2018-06-18📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2008-09-01🏢Company incorporatedAs ALTERNATIVE FITNESS SOLUTIONS LTD
- 2008-09-01➕MILLINGS, Gareth James appointedsecretary
- 2008-09-01➕MILLINGS, Gareth James appointeddirector
Owner dependency
90/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Sole director: Only one active director — all governance concentrated on one person.
- +Long-tenure founder: Senior director has been in place 18 years — deep operational knowledge concentrated in one person.
- +No director turnover: Company is 18 years old with no director changes — suggests a very tight-knit founder team never broadened.
Succession & seller-readiness
68/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
- secondary12+ year tenure: Director in role 18 years.
- secondaryStable-but-static management: Company is 18 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Gareth James Millings Individual · British · DOB 12/1979 · age 47 | 75–100% | — | 75-100% shares | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Leisure & entertainment · SP postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 3DM GAMING LIMITED→ 15779627 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| 8-BIT ENTERTAINMENT LTD→ 16572878 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AARDVARK MCLEOD LIMITED→ 05391450 · est 2005 · no financials extracted | — | — | — | — | 21y | — | — |
| AARDVARK SAFARIS LIMITED→ 03800138 · est 1999 · no financials extracted | — | — | — | — | 26y | — | — |
| AK RECREATIONS AND LEISURE LIMITED→ 04906198 · est 2003 · no financials extracted | — | — | — | — | 22y | — | — |
| ALDERBURY FC LIMITED→ 08626158 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| ALISON WEIR TOURS LIMITED→ 07276807 · est 2010 · no financials extracted | — | — | — | — | 15y | — | — |
| ALL-PLAY SPORTS COACHING LTD→ 08154578 · est 2012 · no financials extracted | — | — | — | — | 13y | — | — |
| ALLTRACKS LIMITED→ 05999503 · est 2006 · no financials extracted | — | — | — | — | 19y | — | — |
| ALMA ARTS LIMITED→ 11779753 · est 2019 · no financials extracted | — | — | — | — | 7y | — | — |
| AMESBURY RUGBY CLUB LTD→ 11443140 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| AMY GOODMAN SCULPTOR AND PORTRAIT ARTIST LTD→ 08966505 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2008-09-01
Jurisdictionengland-wales
Primary SIC93130 — Fitness facilities
Registered office
Afs Crossfit Towergate Industrial Park
Colebrook Way
Andover
Hampshire
SP10 3BB
England
Filing status
Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-09-15
Last: 2025-09-01
Officers (2 active · 0 resigned)
MILLINGS, Gareth James→
Activesecretary · appointed 2008-09-01
View their other companies + combined net worth →
MILLINGS, Gareth James→
Activedirector · ~47y · appointed 2008-09-01
View their other companies + combined net worth →
Click a director name to see their full track record across all companies.
Recent filings (49 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2025-09-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-06-17
confirmation-statement-with-updates
confirmation-statement · CS01
2024-09-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-06-26
confirmation-statement-with-updates
confirmation-statement · CS01
2023-09-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-06-29
confirmation-statement-with-updates
confirmation-statement · CS01
2022-09-12
change-person-director-company-with-change-date
officers · CH01
2022-09-01
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-09-01
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-01-06
confirmation-statement-with-updates
confirmation-statement · CS01
2021-09-02
accounts-with-accounts-type-total-exemption-full
accounts · AA
2021-03-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-11
change-person-director-company-with-change-date
officers · CH01
2020-07-13
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2020-07-13