AFFINITY ASSOCIATES GROUP LIMITED
🌳Matureactive
07178529 · ltd · incorporated 2010-03-04
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Jul 2024
Net worth
£-466
book net assets
Opportunity
82/100
Exceptional
What this business does
Primary activity: Activities of venture and development capital companies
Sector: Financial & insurance
ALSO REGISTERED FOR
- 69201Accounting and auditing activities
Investor take
Pass (distressed without resilience)Distressed active trading company — structural issues outweigh the discount.
Opportunity 82/100 (exceptional), bankability 75/100. Strong seller-intent signal (83/100, director aged 72). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).
🏦
Refinance opportunity
1 live charge · oldest 2.3y
50/100
clean up first
Refinance viable after a tidy-up — address the highlighted items first.
- · Newest facility, 2.3 years old — likely still in initial term.
- · Single lender — cleanest path to refinance.
- · Legal-friction score 15/100 — clean.
Data confidence
Overall: high (84/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
4 officers (2 active, 4 linked, 4 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
18 connected companies via shared directors
90
Filing history
54 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
82/100Exceptional
PassWatchWorth a lookStrongExceptional
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Negative net assets
Liabilities exceed assets by £466
Key financials
2 years extracted from filed iXBRL accountsCash
—
Net Worth
-£466
~ YoY
Current Assets
£8k
~ YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2024-07-31 | 2023-07-31 |
|---|---|---|
| Total assets | £3.39M | £2.41M |
| Current assets | £7.9k | £7.9k |
| Net assets | £-466 | £-466 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
1
filing
- • 1 confirmation-statement
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 persons-with-significant-control
Counts from Companies House filing history.
Corporate timeline (25 events)Click to expand
- 2026-01-20📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-07-31📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-07-30📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2024-03-11📄mortgage-create-with-deed-with-charge-number-charge-creation-datemortgage · MR01
- 2024-03-06🔒Charge registered #1Lender: Andrew Nicholas Cliffe
- 2023-07-31📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2022-05-26📄change-account-reference-date-company-current-extendedaccounts · AA01
- 2022-04-08✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2022-03-31📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-04-09📄change-person-director-company-with-change-dateofficers · CH01
- 2021-03-31📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2021-03-16📄change-person-director-company-with-change-dateofficers · CH01
- 2021-03-16📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2021-03-09➖KENT, Alan George resigneddirector
- 2021-03-09📄termination-director-company-with-name-termination-dateofficers · TM01
- 2021-03-09📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2020-06-12📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2020-06-12📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2020-06-08📄appoint-person-director-company-with-name-dateofficers · AP01
- 2020-06-05➕AMIN, Mukund appointeddirector
- 2017-10-03➕KENT, Alan George appointeddirector
- 2010-03-04🏢Company incorporatedAs AFFINITY ASSOCIATES GROUP LIMITED
- 2010-03-04➕AMIN, Dharmeshkumar appointeddirector
- 2010-03-04➕ADAMS, Laurence Douglas appointeddirector
- 2010-03-04➖ADAMS, Laurence Douglas resigneddirector
Owner dependency
91/100
Critical — business is the founderThe business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Long-tenure founder: Senior director has been in place 16 years — deep operational knowledge concentrated in one person.
- +Founder age: Director aged approximately 72 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
89/100
Likely off-market candidateStrong acquirability signals converging. Worth approaching directly — this is how off-market deals start.
SIGNALS
- primaryFounder aged 70+: Senior director is approximately 72 years old. Natural succession window is now.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 16 years.
- secondaryStable-but-static management: Company is 16 years old and no new directors in the last 3 years — succession not yet being planned internally.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
2 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Mukund Amin Individual · British · DOB 08/1954 · age 72 | 50–75% | 50–75% | 50-75% shares · 50-75% voting | 31/10/2017 |
Mr Dharmeshkumar Amin Individual · British · DOB 11/1966 · age 60 | 25–50% | 25–50% | 25-50% shares · 25-50% voting | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
Active · Financial services · HA postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| 777 CAPITAL MARKETS LIMITED→ 17049134 · est 2026 · no financials extracted | — | — | — | — | — | — | — |
| A HARGREAVES FINANCIAL SERVICES LTD→ 10806410 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| A.I.S.N LIMITED→ 05227800 · est 2004 · no financials extracted | — | — | — | — | 21y | — | — |
| ACE BROKERS LTD→ 07990400 · est 2012 · no financials extracted | — | — | — | — | 14y | — | — |
| ACESCORE LIMITED→ 15719889 · est 2024 · no financials extracted | — | — | — | — | 1y | — | — |
| ACS CAPITAL LTD→ 15568086 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| ADAVI INVESTMENTS LTD→ 11325682 · est 2018 · no financials extracted | — | — | — | — | 7y | — | — |
| ADROIT FINANCIAL SERVICES LIMITED→ 12497213 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| ADVENT FINANCIAL SERVICES LIMITED→ 13391522 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
| ADW FINANCIAL SOLUTIONS LIMITED→ 10775750 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
| AFFINITY GLOBAL LIMITED→ 08620398 · est 2013 · no financials extracted | — | — | — | — | 12y | — | — |
| AFFINITY GROUP FINANCIAL SERVICES LIMITED→ 13240229 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2010-03-04
Jurisdictionengland-wales
Primary SIC64303 — Activities of venture and development capital companies
Registered office
11-12 Hallmark Trading Centre Fourth Way
Wembley
Middlesex
HA9 0LB
United Kingdom
Filing status
Accounts
Next due: 2026-07-31
Last made up to: 2024-07-31
Confirmation statement
Next due: 2027-06-03
Last: 2026-05-20
Officers (2 active · 2 resigned)
AMIN, Dharmeshkumar→
Activedirector · ~60y · appointed 2010-03-04
View their other companies + combined net worth →
AMIN, Mukund→
Activedirector · ~72y · appointed 2020-06-05
View their other companies + combined net worth →
ADAMS, Laurence Douglas→
Resigneddirector · ~61y · appointed 2010-03-04 · resigned 2010-03-04
KENT, Alan George→
Resigneddirector · ~78y · appointed 2017-10-03 · resigned 2021-03-09
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Andrew Nicholas Cliffe / Amanda Jane Cliffe | A registered charge | — | 06/03/2024 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (54 total)
confirmation-statement-with-updates
confirmation-statement · CS01
2026-05-20
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-01-20
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-31
confirmation-statement-with-updates
confirmation-statement · CS01
2025-05-20
accounts-with-accounts-type-micro-entity
accounts · AA
2024-07-30
confirmation-statement-with-updates
confirmation-statement · CS01
2024-05-20
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2024-03-11
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-07-31
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-22
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-08
change-account-reference-date-company-current-extended
accounts · AA01
2022-05-26
certificate-change-of-name-company
change-of-name · CERTNM
2022-04-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-03-31
confirmation-statement-with-updates
confirmation-statement · CS01
2021-05-20
change-person-director-company-with-change-date
officers · CH01
2021-04-09