ALTERNATIVE PROPOSITIONS LIMITED
🌳Matureactive
08253536 · ltd · incorporated 2012-10-15
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Dec 2024
Net worth
£269.1k
book net assets
Opportunity
80/100
Exceptional
What this business does
Primary activity: Activities of insurance agents and brokers
Sector: Financial & insurance
Investor take
PursueActive trading company with a 69-year-old founder — textbook succession opportunity.
Opportunity 80/100 (exceptional), bankability 80/100. Strong seller-intent signal (68/100, director aged 69). Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (73/100).
🏦
Refinance opportunity
1 live charge · oldest 2.4y
50/100
clean up first
Refinance viable after a tidy-up — address the highlighted items first.
- · Newest facility, 2.4 years old — likely still in initial term.
- · Single lender — cleanest path to refinance.
- · Legal-friction score 15/100 — clean.
Data confidence
Overall: medium (72/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 1 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
7 officers (3 active, 7 linked, 4 with DOB)
81
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
50 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
80/100Exceptional
PassWatchWorth a lookStrongExceptional
Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredPositive net assets
Net assets £269,064
Key financials
1 year extracted from filed iXBRL accountsCash
£301k
Net Worth
£269k
Current Assets
£394k
Current Liabilities
—
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-12-31 |
|---|---|
| Total assets | £269.1k |
| Current assets | £394.4k |
| Cash | £301.5k |
| Debtors | £93.0k |
| Net assets | £269.1k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
🔒Filing-note intelligence
1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Last 30 days
1
filing
- • 1 confirmation-statement
Last 90 days
2
filings
- • 1 confirmation-statement
- • 1 officers
Last 180 days
2
filings
- • 1 confirmation-statement
- • 1 officers
Counts from Companies House filing history.
Corporate timeline (31 events)Click to expand
- 2026-03-30📄termination-secretary-company-with-name-termination-dateofficers · TM02
- 2026-03-27➖LOUCAIDES, Charlotte Jayne resignedsecretary
- 2025-10-15📄change-person-secretary-company-with-change-dateofficers · CH03
- 2025-07-16📄appoint-person-director-company-with-name-dateofficers · AP01
- 2025-07-09➕RYAN, James Francis appointeddirector
- 2025-05-16📄appoint-person-secretary-company-with-name-dateofficers · AP03
- 2025-05-12➕LOUCAIDES, Charlotte Jayne appointedsecretary
- 2025-05-08📄accounts-amended-with-accounts-type-total-exemption-fullaccounts · AAMD
- 2025-04-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-27📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-09-18📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-09-17➖FISHER, Darren Robert resigneddirector
- 2024-01-06📄mortgage-create-without-deed-with-charge-number-charge-creation-datemortgage · MR08
- 2023-12-28🔒Charge registered #1Lender: Newpoint Financial (Europe) Limited
- 2023-03-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-02-27📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-07-13📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2022-07-01➕FISHER, Darren Robert appointeddirector
- 2022-05-30📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2022-05-30📄termination-director-company-with-name-termination-dateofficers · TM01
- 2022-05-18➖SHAW, Andrew Mark resigneddirector
- 2022-04-29📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-02-08📄accounts-with-accounts-type-unaudited-abridgedaccounts · AA
- 2020-11-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-07-07📄change-person-secretary-company-with-change-dateofficers · CH03
- 2014-11-21➕PHILPIN, Emma Louise appointedsecretary
- 2014-08-27➖MIAN, Zahra resignedsecretary
- 2014-06-18➕MIAN, Zahra appointedsecretary
- 2012-10-15🏢Company incorporatedAs ALTERNATIVE PROPOSITIONS LIMITED
- 2012-10-15➕WARDELL, Keith William appointeddirector
- 2012-10-15➕SHAW, Andrew Mark appointeddirector
Owner dependency
73/100
High — earn-out structure requiredMaterial founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
FACTORS
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 69 — succession pressure is live.
Succession & seller-readiness
69/100
Strong succession signalMultiple signals suggest succession is on the horizon. Candidate for proactive outreach.
SIGNALS
- primaryFounder aged 63+: Senior director is approximately 69. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
- secondary12+ year tenure: Director in role 14 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
1 active beneficial owner| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Keith William Wardell Individual · British · DOB 05/1957 · age 69 | 25–50% | — | 25-50% shares | 06/04/2016 |
1 historic (ceased) PSC
- Mr Andrew Mark Shawceased 29/04/2022· 25-50% shares
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
🔒Co-director network graph
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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|---|---|---|---|---|---|---|---|
| 4ME GROUP LTD→ 10219163 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| 5 STAR MORTGAGE SOLUTIONS LIMITED→ 08939438 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| A P H COMMERCIAL PROPERTY LIMITED→ 10610054 · est 2017 · no financials extracted | — | — | — | — | 9y | — | — |
| AADT LIMITED→ 16827831 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AB HUB SERVICES LTD→ 14758378 · est 2023 · no financials extracted | — | — | — | — | 3y | — | — |
| ABCS2 HOLDINGS LTD→ 10411855 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ALDERLEY SECURITIES LIMITED→ 15042233 · est 2023 · no financials extracted | — | — | — | — | 2y | — | — |
| ALGREAT PROFESSIONAL SERVICES LIMITED→ 07013508 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| ALKANE INVESTMENTS LTD→ 12116427 · est 2019 · no financials extracted | — | — | — | — | 6y | — | — |
| ALPHA MORTGAGES LIMITED→ 10341973 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| ALTUROS GROUP LIMITED→ 16501078 · est 2025 · no financials extracted | — | — | — | — | — | — | — |
| AM & RS CAPITAL LTD→ 13788845 · est 2021 · no financials extracted | — | — | — | — | 4y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions
7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Statusactive
Typeltd
Incorporated2012-10-15
Jurisdictionengland-wales
Primary SIC66220 — Activities of insurance agents and brokers
Registered office
St Christopher House Suite 9, St Christopher House
217 Wellington Road
Stockport
SK2 6NG
England
Filing status
Accounts
Next due: 2026-09-30
Last made up to: 2024-12-31
Confirmation statement
Next due: 2027-05-05
Last: 2026-04-21
Officers (3 active · 4 resigned)
PHILPIN, Emma Louise→
Activesecretary · appointed 2014-11-21
View their other companies + combined net worth →
RYAN, James Francis→
Activedirector · ~56y · appointed 2025-07-09
View their other companies + combined net worth →
WARDELL, Keith William→
Activedirector · ~69y · appointed 2012-10-15
View their other companies + combined net worth →
LOUCAIDES, Charlotte Jayne→
Resignedsecretary · appointed 2025-05-12 · resigned 2026-03-27
MIAN, Zahra→
Resignedsecretary · appointed 2014-06-18 · resigned 2014-08-27
FISHER, Darren Robert→
Resigneddirector · ~41y · appointed 2022-07-01 · resigned 2024-09-17
SHAW, Andrew Mark→
Resigneddirector · ~54y · appointed 2012-10-15 · resigned 2022-05-18
Click a director name to see their full track record across all companies.
Mortgages & charges
1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
| Type | Properties | |||||
|---|---|---|---|---|---|---|
| outstanding | Newpoint Financial (Europe) Newpoint Financial (Europe) Limited | Charge | 1 property | 28/12/2023 | — |
Click column headers to sort. Use filters above to narrow by status and lender.
Recent filings (50 total)
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-07
termination-secretary-company-with-name-termination-date
officers · TM02
2026-03-30
change-person-secretary-company-with-change-date
officers · CH03
2025-10-15
appoint-person-director-company-with-name-date
officers · AP01
2025-07-16
appoint-person-secretary-company-with-name-date
officers · AP03
2025-05-16
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-09
accounts-amended-with-accounts-type-total-exemption-full
accounts · AAMD
2025-05-08
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-04-16
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-09-27
termination-director-company-with-name-termination-date
officers · TM01
2024-09-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-04-30
mortgage-create-without-deed-with-charge-number-charge-creation-date
mortgage · MR08
2024-01-06
confirmation-statement-with-updates
confirmation-statement · CS01
2023-05-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-03-06
appoint-person-director-company-with-name-date
officers · AP01
2023-02-27