CHOOSE2 CIC
🌳Matureactive
09040249 · private-limited-guarant-nsc · incorporated 2014-05-14
Investment thesis
Well-run mature business — low negotiation leverage; premium likely.
Why interesting: Textbook target; clean filings, stable trading.
Why risky: No pressure on seller; any deal likely at full price.
Opportunity decay
hardening · 12-months
Already tight — no obvious softening catalysts on the horizon.
- · Thesis: well-run, low negotiation leverage
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£262.6k
book net assets
Opportunity
73/100
Strong
What this business does
Primary activity: Other education n.e.c.
Sector: Education
ALSO REGISTERED FOR
- 96040Physical well-being activities
Investor take
PursueStrong opportunity: asset-holding vehicle with strong profile and bankable structure.
Opportunity 73/100 (strong), bankability 75/100. Share purchase looks the cleaner deal structure. Most likely exit: strategic trade sale (63/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
4 officers (3 active, 4 linked, 4 with DOB)
90
Ownership & PSC
3 active PSC(s) of 3 total, 3 with control declared
90
Director network
Network not yet resolved
30
Filing history
32 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
73/100Strong
PassWatchWorth a lookStrongExceptional
Solid opportunity signal. Worth a dedicated memo and management meeting.
Business quality
70
Active, clean filings, stable charge profile.
Acquirability
50
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.
Signals from accounts
Derived from iXBRL accounts · FRS 102Positive net assets
Net assets £262,646
Cash YoY
+25%
Year on year
Key financials
2 years extracted from filed iXBRL accountsCash
£171k
↑ 25% YoY
Net Worth
£263k
Current Assets
£241k
↑ 57% YoY
Current Liabilities
—
Hover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 102| Metric | 2025-03-31 | 2024-03-31 |
|---|---|---|
| Total assets | £262.6k | £183.7k |
| Current assets | £241.3k | £154.0k |
| Cash | £171.4k | £136.6k |
| Debtors | £69.8k | £17.4k |
| Net assets | £262.6k | £0 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
Recent activity
Last 30 days
0
filings
Last 90 days
5
filings
- • 3 persons-with-significant-control
- • 1 officers
- • 1 confirmation-statement
Last 180 days
5
filings
- • 3 persons-with-significant-control
- • 1 officers
- • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (22 events)Click to expand
- 2026-06-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-06-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-06-07📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2026-06-05➖KEENAN, Maria Eileen resigneddirector
- 2026-06-05📄termination-director-company-with-name-termination-dateofficers · TM01
- 2025-10-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-01-09📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-01-12📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-01-06📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2022-10-04✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2022-01-05📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2021-01-08📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2020-11-26📍change-registered-office-address-company-with-date-old-address-new-addressaddress · AD01
- 2019-11-26📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2019-01-02📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2018-02-22➕KEENAN, Maria Eileen appointeddirector
- 2018-02-22📄appoint-person-director-company-with-name-dateofficers · AP01
- 2017-12-20📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2014-05-14🏢Company incorporatedAs CHOOSE2 CIC
- 2014-05-14➕ROUSE, Stephen Christopher appointeddirector
- 2014-05-14➕SMITH, Rachel Elizabeth appointeddirector
- 2014-05-14➕SMITH, Zoe Elizabeth appointeddirector
Owner dependency
58/100
Moderate — manageable with handoverSome founder dependency, but not acute. A structured handover period should cover most risk.
FACTORS
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
43/100
Moderate signalSome succession indicators present. Worth watching; approach if sector/strategy fits.
SIGNALS
- secondary12+ year tenure: Director in role 12 years.
- supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.
Red flags
cleanNo red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)
Shareholders & ownership
3 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Stephen Christopher Rouse Individual · British · DOB 04/1972 · age 54 | — | — | sig. influencesignificant influence · firm interest | 06/04/2016 |
Mrs Rachel Elizabeth Smith Individual · British · DOB 03/1969 · age 57 | — | — | sig. influencesignificant influence · firm interest | 06/04/2016 |
Miss Zoe Elizabeth Smith Individual · British · DOB 08/1991 · age 35 | — | — | sig. influencesignificant influence · firm interest | 06/04/2016 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Similar companies
Active · Education & training · YO postcode area| Company | Est. value | Turnover | Net worth | Staff | Age | Opp | Director |
|---|---|---|---|---|---|---|---|
| BIZENKO SOCIAL ENTERPRISE LIMITED→ 09032627 · est 2014 · no financials extracted | — | — | — | — | 11y | — | — |
| BRAYTON HEADSTART PRESCHOOL LTD→ 13883056 · est 2022 · no financials extracted | — | — | — | — | 4y | — | — |
| BRIDLINGTON QUAY COMMUNITY INTEREST COMPANY→ 08958555 · est 2014 · no financials extracted | — | — | — | — | 12y | — | — |
| BRITISH AND INTERNATIONAL GOLF GREENKEEPERS ASSOCIATION LIMITED→ 06911065 · est 2009 · no financials extracted | — | — | — | — | 16y | — | — |
| BRITTONS REPAIR STUDIO LIMITED→ 06342082 · est 2007 · no financials extracted | — | — | — | — | 18y | — | — |
| CAELEDRO CONSULTING LTD→ 13109343 · est 2021 · no financials extracted | — | — | — | — | 5y | — | — |
| CAROL SAUNDERS SWIM SCHOOL (FRANCHISE) LIMITED→ 10279814 · est 2016 · no financials extracted | — | — | — | — | 9y | — | — |
| CASTLEGATE EDUCATION LTD→ 13097475 · est 2020 · no financials extracted | — | — | — | — | 5y | — | — |
| CENTRE FOR ORTHOPAEDIC RESEARCH AND EDUCATION LIMITED→ 15533821 · est 2024 · no financials extracted | — | — | — | — | 2y | — | — |
| CHT TRAINING GROUP LTD→ 12556442 · est 2020 · no financials extracted | — | — | — | — | 6y | — | — |
| CIE INTERNATIONAL EDUCATION GROUP LIMITED→ 03131867 · est 1995 · no financials extracted | — | — | — | — | 30y | — | — |
| CIRCUS SKILLS YORK CIC→ 11009821 · est 2017 · no financials extracted | — | — | — | — | 8y | — | — |
Peers ranked by estimated value, then turnover, then opportunity score.See all →
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6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →🔒Advanced scoring suite
Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
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See pricing →Company details
Statusactive
Typeprivate-limited-guarant-nsc
Incorporated2014-05-14
Jurisdictionengland-wales
Primary SIC85590 — Other education n.e.c.
Registered office
Moorlane Youth Centre Wains Road
Dringhouses
York
YO24 2TX
England
Filing status
Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2027-05-28
Last: 2026-05-14
Officers (3 active · 1 resigned)
ROUSE, Stephen Christopher→
Activedirector · ~54y · appointed 2014-05-14
View their other companies + combined net worth →
SMITH, Rachel Elizabeth→
Activedirector · ~57y · appointed 2014-05-14
View their other companies + combined net worth →
SMITH, Zoe Elizabeth→
Activedirector · ~35y · appointed 2014-05-14
View their other companies + combined net worth →
KEENAN, Maria Eileen→
Resigneddirector · ~75y · appointed 2018-02-22 · resigned 2026-06-05
Click a director name to see their full track record across all companies.
Recent filings (32 total)
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-06-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-06-07
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2026-06-07
termination-director-company-with-name-termination-date
officers · TM01
2026-06-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-05-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-10-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-05-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-01-09
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-05-15
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-01-12
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-05-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-01-06
certificate-change-of-name-company
change-of-name · CERTNM
2022-10-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-05-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-01-05