AANA COSMETICS LTD

🏛️Establishedactive
12916828 · ltd · incorporated 2020-09-30
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
Upgrade to see
Turnover
year to Sept 2024
Net worth
book net assets
Opportunity
77/100
Strong
🔔
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What this business does
Primary activity: SIC 46450
Sector: Wholesale & retail
ALSO REGISTERED FOR
  • 47910Retail sale via mail order houses or via Internet
Investor take
Pursue
Active trading company with a 70-year-old founder — textbook succession opportunity.

Opportunity 77/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 70). Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
12 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
77/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
75
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Sept 2023Sept 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-09-302023-09-30
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (9 events)Click to expand
  1. 2025-06-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2024-06-25
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2023-06-19
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2022-06-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2021-02-25
    📄
    resolution
    resolution · RESOLUTIONS
  6. 2020-09-30
    🏢
    Company incorporated
    As AANA COSMETICS LTD
  7. 2020-09-30
    AFSAR, Sophia appointed
    director
  8. 2020-09-30
    DAVIES, Robert Charles appointed
    director
  9. 2020-09-30
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

78/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Founder age: Director aged approximately 70 — succession pressure is live.
  • +No director turnover: Company is 6 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

66/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • primaryFounder aged 70+: Senior director is approximately 70 years old. Natural succession window is now.
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Robert Charles Davies
Individual · British · DOB 11/1956 · age 70
2550%
25–50%25-50% shares · 25-50% voting30/09/2020
Mrs Sophia Afsar
Individual · British · DOB 01/1982 · age 44
2550%
25–50%25-50% shares · 25-50% voting30/09/2020

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2020-09-30
Jurisdictionengland-wales
Primary SIC46450 — SIC 46450

Registered office

71-75 Shelton Street
London
Greater London
WC2H 9JQ
United Kingdom

Filing status

Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-10-27
Last: 2025-10-13

Officers (2 active · 0 resigned)

AFSAR, Sophia
director · ~44y · appointed 2020-09-30
View their other companies + combined net worth →
Active
DAVIES, Robert Charles
director · ~70y · appointed 2020-09-30
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (12 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-19
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-20
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-25
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-19
accounts-with-accounts-type-micro-entity
accounts · AA
2023-06-19
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-09
accounts-with-accounts-type-micro-entity
accounts · AA
2022-06-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-09
resolution
resolution · RESOLUTIONS
2021-02-25
incorporation-company
incorporation · NEWINC
2020-09-30