28 DS LIMITED

💤Zombieactive
13627506 · ltd · incorporated 2021-09-16
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to Sept 2024
Net worth
£-13.1k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Buying and selling of own real estate
Sector: Real estate
Investor take
Pass (distressed without resilience)
Distressed property-backed borrower — structural issues outweigh the discount.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: distressed disposal / insolvency (65/100).

🏦

Refinance opportunity

1 live charge · oldest 4.2y

35/100
under pressure

Refinance would be pressure-driven, not opportunity-driven. Expect tighter margins and covenant scrutiny.

  • · Charge age ~4.2 years — mid-life; refi window approaching.
  • · Single lender — cleanest path to refinance.
  • · Distress signals active — lender appetite narrows.

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
14 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 105 (micro)
Negative net assets
Liabilities exceed assets by £13,099

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£13k
↓ 156% YoY
Current Assets
£2k
↓ 28% YoY
Current Liabilities
-£13k-£10k-£7k-£4k-£422£3kSept 2023Sept 2024

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 105 (micro)
Metric2024-09-302023-09-30
Total assets£143.5k£151.5k
Current assets£2.0k£2.7k
Net assets£-13.1k£-5.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (15 events)Click to expand
  1. 2025-10-25
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  2. 2025-10-24
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  3. 2025-10-24
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  4. 2025-10-24
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  5. 2025-10-23
    COLUCCI, Donato resigned
    director
  6. 2025-08-13
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  7. 2025-08-09
    USMAN, Raja Ali appointed
    director
  8. 2025-06-24
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  9. 2024-06-18
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2023-08-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2022-03-31
    📄
    mortgage-create-with-deed-with-charge-number-charge-creation-date
    mortgage · MR01
  12. 2022-03-30
    🔒
    Charge registered #1
    Lender: Paratus Amc Limited
  13. 2021-09-16
    🏢
    Company incorporated
    As 28 DS LIMITED
  14. 2021-09-16
    COLUCCI, Donato appointed
    director
  15. 2021-09-16
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mr Raja Ali Usman
Individual · British · DOB 04/1988 · age 38
75100%
75–100%board control75-100% shares · 75-100% voting · board control23/10/2025
1 historic (ceased) PSC
  • Mr Donato Colucciceased 23/10/2025· 75-100% shares · 75-100% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-09-16
Jurisdictionengland-wales
Primary SIC68100 — Buying and selling of own real estate

Registered office

181 City Road
Cardiff
CF24 3JB
Wales

Filing status

Accounts
Next due: 2026-06-30
Last made up to: 2024-09-30
Confirmation statement
Next due: 2026-09-29
Last: 2025-09-15

Officers (1 active · 1 resigned)

USMAN, Raja Ali
director · ~38y · appointed 2025-08-09
View their other companies + combined net worth →
Active
COLUCCI, Donato
director · ~64y · appointed 2021-09-16 · resigned 2025-10-23
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
1
Outstanding
1
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
outstanding
Paratus Amc
Paratus Amc Limited
A registered charge1 property30/03/2022
Click column headers to sort. Use filters above to narrow by status and lender.

Recent filings (14 total)

confirmation-statement-with-updates
confirmation-statement · CS01
2025-10-25
termination-director-company-with-name-termination-date
officers · TM01
2025-10-25
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2025-10-24
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2025-10-24
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2025-10-24
appoint-person-director-company-with-name-date
officers · AP01
2025-08-13
accounts-with-accounts-type-micro-entity
accounts · AA
2025-06-24
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-26
accounts-with-accounts-type-micro-entity
accounts · AA
2024-06-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-25
accounts-with-accounts-type-micro-entity
accounts · AA
2023-08-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-09-25
mortgage-create-with-deed-with-charge-number-charge-creation-date
mortgage · MR01
2022-03-31
incorporation-company
incorporation · NEWINC
2021-09-16