MEDIAGORILLA LIMITED

🌳Matureactive
SC485862 · ltd · incorporated 2014-09-03
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Mar 2025
Net worth
£-11.1k
book net assets
Opportunity
74/100
Strong
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 74/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: distressed disposal / insolvency (65/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
33 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
74/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £11,117
Cash YoY
-15%
Year on year

Key financials

2 years extracted from filed iXBRL accounts
Cash
£39k
↓ 15% YoY
Net Worth
-£11k
↓ 120% YoY
Current Assets
£40k
↓ 19% YoY
Current Liabilities
—
-£11k£1k£13k£25k£37k£49kMar 2024Mar 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-03-312024-03-31
Total assets£18.2k£57.6k
Current assets£40.2k£49.5k
Cash£39.0k£46.0k
Debtors£1.3k£3.5k
Net assets£-11.1k£-5.1k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • • 1 accounts
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2025-12-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  2. 2024-12-20
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-12-21
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2022-12-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2022-01-05
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2021-09-03
    📄
    change-person-director-company-with-change-date
    officers · CH01
  7. 2020-12-18
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  8. 2019-12-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  9. 2018-12-31
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  10. 2018-10-18
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2018-10-18
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  12. 2018-07-12
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  13. 2017-12-29
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  14. 2017-05-19
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2016-12-23
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2014-09-03
    🏢
    Company incorporated
    As MEDIAGORILLA LIMITED
  17. 2014-09-03
    ➕
    REID, Donna appointed
    director
  18. 2014-09-03
    ➕
    REID, John appointed
    director

Owner dependency

71/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
  • +No director turnover: Company is 12 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

41/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mrs Donna Reid
Individual · British · DOB 08/1969 · age 57
25–50%
—25-50% shares06/04/2016
Mr John Reid
Individual · British · DOB 03/1972 · age 54
25–50%
—25-50% shares06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

6 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2014-09-03
Jurisdictionscotland
Primary SIC73110 — Advertising agencies

Registered office

210-214 Union Street
Aberdeen
AB10 1TL
Scotland

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2025-03-31
Confirmation statement
Next due: 2026-09-17
Last: 2025-09-03

Officers (2 active · 0 resigned)

REID, Donna→
director · ~57y · appointed 2014-09-03
View their other companies + combined net worth →
Active
REID, John→
director · ~54y · appointed 2014-09-03
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (33 total)

accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-12-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-09-09
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-12-20
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-09-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-12-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-09-18
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-12-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-10-27
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-01-05
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-09-03
change-person-director-company-with-change-date
officers · CH01
2021-09-03
accounts-with-accounts-type-total-exemption-full
accounts · AA
2020-12-18
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-09-14
accounts-with-accounts-type-total-exemption-full
accounts · AA
2019-12-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2019-10-06