PIONEER DIGITAL UK LTD

💤Zombieactive
SC666686 · ltd · incorporated 2020-07-07
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
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Turnover
year to Jul 2025
Net worth
£33.0k
book net assets
Opportunity
72/100
Strong
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What this business does
Primary activity: Retail sale via mail order houses or via Internet
Sector: Wholesale & retail
Investor take
Pursue
Strong opportunity: asset-holding vehicle with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: high (80/100)

Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
2 connected companies via shared directors
51
Filing history
17 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · accounting standard not declared
Positive net assets
Net assets £32,972

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
£33k
~ YoY
Current Assets
Current Liabilities
£0£7k£13k£20k£26k£33kJul 2024Jul 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2025-07-312024-07-31
Total assets£33.0k£33.0k
Net assets£33.0k£33.0k

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
1
filing
  • 1 accounts
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (16 events)Click to expand
  1. 2026-05-02
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-07-11
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-04-30
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-07-23
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  5. 2023-07-23
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  6. 2023-02-08
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-07-13
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  8. 2022-07-13
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  9. 2022-07-13
    📄
    notification-of-a-person-with-significant-control
    persons-with-significant-control · PSC01
  10. 2022-07-11
    CHOWDHURY, Farhadur Reza resigned
    director
  11. 2022-02-23
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  12. 2020-09-03
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  13. 2020-08-01
    CHOWDHURY, Amatul Amrin appointed
    director
  14. 2020-07-07
    🏢
    Company incorporated
    As PIONEER DIGITAL UK LTD
  15. 2020-07-07
    CHOWDHURY, Farhadur Reza appointed
    director
  16. 2020-07-07
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Amatul Amrin Chowdhury
Individual · British · DOB 10/1987 · age 39
75100%
75–100%board control75-100% shares · 75-100% voting · board control11/07/2022
1 historic (ceased) PSC
  • Mr Farhadur Reza Chowdhuryceased 11/07/2022· 75-100% shares

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2020-07-07
Jurisdictionscotland
Primary SIC47910 — Retail sale via mail order houses or via Internet

Registered office

98 Macbeth Moir Road
Musselburgh
EH21 8EE
Scotland

Filing status

Accounts
Next due: 2027-04-30
Last made up to: 2025-07-31
Confirmation statement
Next due: 2026-07-20
Last: 2025-07-06

Officers (1 active · 1 resigned)

CHOWDHURY, Amatul Amrin
director · ~39y · appointed 2020-08-01
View their other companies + combined net worth →
Active
CHOWDHURY, Farhadur Reza
director · ~42y · appointed 2020-07-07 · resigned 2022-07-11
Resigned

Click a director name to see their full track record across all companies.

Recent filings (17 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-02
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-23
accounts-with-accounts-type-micro-entity
accounts · AA
2025-07-11
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-11
accounts-with-accounts-type-micro-entity
accounts · AA
2024-04-30
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-08-05
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-07-23
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2023-07-23
accounts-with-accounts-type-micro-entity
accounts · AA
2023-02-08
confirmation-statement-with-updates
confirmation-statement · CS01
2022-07-28
cessation-of-a-person-with-significant-control
persons-with-significant-control · PSC07
2022-07-13
termination-director-company-with-name-termination-date
officers · TM01
2022-07-13
notification-of-a-person-with-significant-control
persons-with-significant-control · PSC01
2022-07-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2022-02-23
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-08-06