MEDIA FOR GOOD LTD

💤Zombieactive
SC686837 · ltd · incorporated 2021-01-22
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
🔒Estimated value
Upgrade to see
Turnover
year to Jan 2026
Net worth
book net assets
Opportunity
72/100
Strong
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
Investor take
Pursue
Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 72/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (1 active, 2 linked, 2 with DOB)
90
Ownership & PSC
1 active PSC(s) of 2 total, 2 with control declared
90
Director network
Network not yet resolved
30
Filing history
19 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
72/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
65
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities
£0£0£0£0£0£0Jan 2025Jan 2026

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2026-01-312025-01-31
Average employees00

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

1 signal detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
1
filing
  • 1 accounts
Last 90 days
1
filing
  • 1 accounts
Last 180 days
2
filings
  • 1 accounts
  • 1 confirmation-statement
Counts from Companies House filing history.
Corporate timeline (18 events)Click to expand
  1. 2026-05-14
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  2. 2025-08-21
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  3. 2024-08-28
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  4. 2023-10-26
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  5. 2022-08-09
    📄
    change-person-director-company-with-change-date
    officers · CH01
  6. 2022-08-09
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  7. 2022-08-09
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  8. 2022-02-06
    📄
    accounts-with-accounts-type-dormant
    accounts · AA
  9. 2021-11-02
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  10. 2021-10-27
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  11. 2021-10-27
    📄
    termination-director-company-with-name-termination-date
    officers · TM01
  12. 2021-10-27
    📄
    cessation-of-a-person-with-significant-control
    persons-with-significant-control · PSC07
  13. 2021-10-01
    ROBBIE, Andrew Malcolm resigned
    director
  14. 2021-03-31
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  15. 2021-01-22
    🏢
    Company incorporated
    As MEDIA FOR GOOD LTD
  16. 2021-01-22
    KUCZYNSKI, Stuart appointed
    director
  17. 2021-01-22
    ROBBIE, Andrew Malcolm appointed
    director
  18. 2021-01-22
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

75/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.

Succession & seller-readiness

45/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner
NameSharesVoting rightsNature of controlNotified
Mr Stuart Kuczynski
Individual · British · DOB 01/1979 · age 47
2550%
25–50%board control25-50% shares · 25-50% voting · board control22/01/2021
1 historic (ceased) PSC
  • Mr Andrew Malcolm Robbieceased 01/10/2021· 25-50% shares · 25-50% voting · board control

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2021-01-22
Jurisdictionscotland
Primary SIC73110 — Advertising agencies

Registered office

7 Naismith Drive
Chapelton
Aberdeenshire
AB39 8BD
Scotland

Filing status

Accounts
Next due: 2027-10-31
Last made up to: 2026-01-31
Confirmation statement
Next due: 2027-02-04
Last: 2026-01-21

Officers (1 active · 1 resigned)

KUCZYNSKI, Stuart
director · ~47y · appointed 2021-01-22
View their other companies + combined net worth →
Active
ROBBIE, Andrew Malcolm
director · ~42y · appointed 2021-01-22 · resigned 2021-10-01
Resigned

Click a director name to see their full track record across all companies.

Recent filings (19 total)

accounts-with-accounts-type-micro-entity
accounts · AA
2026-05-14
confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-01-26
accounts-with-accounts-type-micro-entity
accounts · AA
2025-08-21
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-01-29
accounts-with-accounts-type-micro-entity
accounts · AA
2024-08-28
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-01-30
accounts-with-accounts-type-micro-entity
accounts · AA
2023-10-26
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-01-30
change-person-director-company-with-change-date
officers · CH01
2022-08-09
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2022-08-09
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2022-08-09
accounts-with-accounts-type-dormant
accounts · AA
2022-02-06
confirmation-statement-with-updates
confirmation-statement · CS01
2022-02-03
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2021-11-02
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2021-10-27