HOOJY LTD
- 73110Advertising agencies
- 73200Market research and public opinion polling
- 74909Other professional, scientific and technical activities n.e.c.
Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).
Data confidence
Overall: medium (78/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · FRS 105 (micro)Key financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · FRS 105 (micro)| Metric | 2025-05-31 | 2024-05-31 |
|---|---|---|
| Total assets | £14.8k | £15 |
| Current assets | £35.0k | £13.6k |
| Cash | — | £10.4k |
| Debtors | — | £3.1k |
| Net assets | £14.8k | £15 |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (9 events)Click to expand
- 2025-10-07📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2025-01-17📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-28📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2024-05-28📄change-person-director-company-with-change-dateofficers · CH01
- 2023-12-18📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2023-01-23📄accounts-with-accounts-type-micro-entityaccounts · AA
- 2021-05-27🏢Company incorporatedAs HOOJY LTD
- 2021-05-27➕MCCLURE, Michelle Jennifer appointeddirector
- 2021-05-27📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Sole director: Only one active director — all governance concentrated on one person.
Succession & seller-readiness
Some succession indicators present. Worth watching; approach if sector/strategy fits.
- primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
Red flags
cleanShareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Michelle Jennifer Mcclure Individual · British · DOB 09/1985 · age 41 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 27/05/2021 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (1 active · 0 resigned)
Click a director name to see their full track record across all companies.