DIVERSITY RENTALS LIMITED
Opportunity 61/100 (worth a look), bankability 45/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: File overdue accounts. Clears statutory overdue flag — immediate bankability uplift for refinance conversations. Most likely exit: strategic trade sale (38/100).
Data confidence
Overall: medium (55/100)Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.
Mixed signal. Worth opening the full target workup before deciding to pursue.
Recent activity
Corporate timeline (5 events)Click to expand
- 2024-07-10🏢Company incorporatedAs DIVERSITY RENTALS LIMITED
- 2024-07-10➕LOVIE, Colin James appointeddirector
- 2024-07-10➕LOVIE, Ryan James appointeddirector
- 2024-07-10➕LOVIE, Tracie Anne appointeddirector
- 2024-07-10📄incorporation-companyincorporation · NEWINC
Owner dependency
Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
- +Young company: Only 1.8 years old — management layer unlikely to be developed.
Succession & seller-readiness
Limited succession signal. Not a near-term off-market candidate.
Red flags
1 high ·Statutory accounts have not been filed by their due date. Can indicate admin breakdown, cash preservation, or deliberate delay.
Evidence: Next due: 2026-04-10
Shareholders & ownership
3 active beneficial owners| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mrs Tracie Anne Lovie Individual · British · DOB 11/1981 · age 45 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 10/07/2024 |
Mr Ryan James Lovie Individual · British · DOB 05/2002 · age 24 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 10/07/2024 |
Mr Colin James Lovie Individual · British · DOB 11/1972 · age 54 | 25–50% | 25–50% | board control25-50% shares · 25-50% voting · board control | 10/07/2024 |
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
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9 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
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See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
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Registered office
Filing status
Officers (3 active · 0 resigned)
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