EASTCROFT ADVISORY LIMITED
Opportunity 74/100 (strong), bankability 75/100. Strong seller-intent signal (60/100, director aged 67). Share purchase looks the cleaner deal structure. Biggest value-creation lever: Cash flow review and working-capital discipline. Cash down -100% YoY — forensic review of receivables, stock turns, and creditor days. Most likely exit: share sale to pe / searcher (73/100).
Data confidence
Overall: high (83/100)Strong data coverage across all sections. AI outputs should be trusted with minimal caveats.
Solid opportunity signal. Worth a dedicated memo and management meeting.
Signals from accounts
Derived from iXBRL accounts · accounting standard not declaredKey financials
2 years extracted from filed iXBRL accountsHover to see exact values · click legend to toggle series
Financials
Extracted from Companies House accounts · accounting standard unknown| Metric | 2024-10-31 | 2023-10-31 |
|---|---|---|
| Cash | £2.3k | £537.9k |
| Net assets | £-2.2k | £57.4k |
Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.
2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.
Available from the Pro tier upwards.
See pricing →Recent activity
Corporate timeline (18 events)Click to expand
- 2025-07-16📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2025-05-23📄change-to-a-person-with-significant-controlpersons-with-significant-control · PSC04
- 2025-01-28✏️certificate-change-of-name-companychange-of-name · CERTNM
- 2024-06-14📄accounts-with-accounts-type-total-exemption-fullaccounts · AA
- 2024-05-16📄termination-director-company-with-name-termination-dateofficers · TM01
- 2024-01-17➖FINDLAY, Simon James resigneddirector
- 2023-05-11📄notification-of-a-person-with-significant-controlpersons-with-significant-control · PSC01
- 2023-05-11📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-05-11📄cessation-of-a-person-with-significant-controlpersons-with-significant-control · PSC07
- 2023-02-08➕GRIER, Mark appointeddirector
- 2023-02-08📄appoint-person-director-company-with-name-dateofficers · AP01
- 2022-12-12📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-08-02📄accounts-with-accounts-type-dormantaccounts · AA
- 2022-04-14📄change-account-reference-date-company-previous-shortenedaccounts · AA01
- 2021-05-12🏢Company incorporatedAs EASTCROFT ADVISORY LIMITED
- 2021-05-12➕GRIER, James Gary appointeddirector
- 2021-05-12➕FINDLAY, Simon James appointeddirector
- 2021-05-12📄incorporation-companyincorporation · NEWINC
Owner dependency
The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.
- +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
- +Founder age: Director aged approximately 67 — succession pressure is live.
- +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.
Succession & seller-readiness
Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.
- primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
- secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.
Red flags
1 med ·Name changes can be benign (rebrand) but can also precede distress, phoenix activity, or buyer concealment.
Evidence: 2025-01-28: certificate-change-of-name-company
Shareholders & ownership
1 active beneficial owner · dominant holder ≥75%| Name | Shares | Voting rights | Nature of control | Notified |
|---|---|---|---|---|
Mr Mark Grier Individual · British · DOB 05/1965 · age 61 | 75–100% | 75–100% | board control75-100% shares · 75-100% voting · board control | 01/03/2023 |
2 historic (ceased) PSCs
- Simon James Findlayceased 01/03/2023· 25-50% shares · 25-50% voting · board control
- Mr James Gary Grierceased 01/03/2023· 25-50% shares · 25-50% voting · board control
From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.
Radial SVG graph showing every company connected via shared directors, colour-coded by status.
Available from the Pro tier upwards.
See pricing →Similar companies
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7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.
Available from the Pro tier upwards.
See pricing →Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.
Available from the Pro tier upwards.
See pricing →Company details
Registered office
Filing status
Officers (2 active · 1 resigned)
Click a director name to see their full track record across all companies.