ELJOY LTD

💤Zombieactive
SC748369 · ltd · incorporated 2022-10-25
Investment thesis
Zombie company — trading but stalled; unlikely mover.
Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.
Why risky: No growth signal; thin margin for error on price.
Why now
Window steady · low confidence
Steady and stalled — no momentum either way. Needs an approach trigger.
What changed my view
Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value
Upgrade to see
Turnover
year to Oct 2025
Net worth
£-5.9k
book net assets
Opportunity
75/100
Strong
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What this business does
Primary activity: Other human health activities
Sector: Human health & social work
Investor take
Pass (distressed without resilience)
Distressed active trading company — structural issues outweigh the discount.

Opportunity 75/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (73/100).

Data confidence

Overall: medium (78/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
Confirmed no charges registered
85
Directors & officers
1 officers (1 active, 1 linked, 1 with DOB)
90
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
9 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
75/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
70
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Signals from accounts

Derived from iXBRL accounts · FRS 102
Negative net assets
Liabilities exceed assets by £5,876
Net assets shrinking
Down £6,565 YoY

Key financials

2 years extracted from filed iXBRL accounts
Cash
Net Worth
-£6k
↓ 953% YoY
Current Assets
Current Liabilities
-£6k£1k£8k£16k£23k£30kOct 2024Oct 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-10-312024-10-31
Total assets£240£22.9k
Current assets£30.0k
Cash£30.0k
Net assets£-5.9k£689

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
1
filing
  • 1 accounts
Counts from Companies House filing history.
Corporate timeline (8 events)Click to expand
  1. 2026-03-17
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  2. 2024-11-29
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  3. 2023-11-01
    📄
    accounts-with-accounts-type-unaudited-abridged
    accounts · AA
  4. 2023-02-02
    📄
    change-person-director-company-with-change-date
    officers · CH01
  5. 2023-01-25
    📄
    change-to-a-person-with-significant-control
    persons-with-significant-control · PSC04
  6. 2022-10-25
    🏢
    Company incorporated
    As ELJOY LTD
  7. 2022-10-25
    MAISIRI, Masline appointed
    director
  8. 2022-10-25
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Sole director: Only one active director — all governance concentrated on one person.
  • +Senior director age: Director aged approximately 60 — approaching natural succession window.

Succession & seller-readiness

55/100
Strong succession signal

Multiple signals suggest succession is on the horizon. Candidate for proactive outreach.

SIGNALS
  • secondaryFounder aged 58+: Senior director is approximately 60. Early succession window.
  • primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Ms Masline Maisiri
Individual · British · DOB 05/1966 · age 60
75100%
75–100%board control75-100% shares · 75-100% voting · board control25/10/2022

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

8 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
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Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2022-10-25
Jurisdictionscotland
Primary SIC86900 — Other human health activities

Registered office

117 Helmsdale Avenue
Dundee
DD3 0NL
Scotland

Filing status

Accounts
Next due: 2027-07-31
Last made up to: 2025-10-31
Confirmation statement
Next due: 2026-08-04
Last: 2025-07-21

Officers (1 active · 0 resigned)

MAISIRI, Masline
director · ~60y · appointed 2022-10-25
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (9 total)

accounts-with-accounts-type-unaudited-abridged
accounts · AA
2026-03-17
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-07-21
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2024-11-29
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-08-01
accounts-with-accounts-type-unaudited-abridged
accounts · AA
2023-11-01
confirmation-statement-with-updates
confirmation-statement · CS01
2023-07-21
change-person-director-company-with-change-date
officers · CH01
2023-02-02
change-to-a-person-with-significant-control
persons-with-significant-control · PSC04
2023-01-25
incorporation-company
incorporation · NEWINC
2022-10-25