FWD ECOMMERCE LIMITED

🌿Early-stageactive
NI705044 · ltd · incorporated 2023-11-20
Investment thesis
Growth-phase business — story-led; valuation sensitive to momentum.
Why interesting: Trading is scaling; acquirers paying for trajectory get disproportionate leverage.
Why risky: Price often leads fundamentals; dependency on founder often high.
🔒Estimated value
Upgrade to see
Turnover
year to Nov 2024
Net worth
book net assets
Opportunity
71/100
Strong
🔔
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What this business does
Primary activity: Advertising agencies
Sector: Professional, scientific & technical
ALSO REGISTERED FOR
  • 74909Other professional, scientific and technical activities n.e.c.
Investor take
Pursue
Strong opportunity: active trading company with strong profile and acceptable with review structure.

Opportunity 71/100 (strong), bankability 70/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (71/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 2 SIC codes, incorporation date
100
Financials
1 year of iXBRL accounts extracted (no YoY comparison) + narrative notes parsed
50
Lenders & charges
Confirmed no charges registered
85
Directors & officers
2 officers (2 active, 2 linked, 2 with DOB)
90
Ownership & PSC
2 active PSC(s) of 2 total, 2 with control declared
90
Director network
4 connected companies via shared directors
57
Filing history
5 filings
60
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
71/100Strong
PassWatchWorth a lookStrongExceptional 

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality
60
Adequate — check latest filings for context.
Acquirability
55
Some acquirability indicators.
Risk profile
85
Few red flags.
Signal strength
90
Good data coverage for analysis.

Key financials

1 year extracted from filed iXBRL accounts
Cash
Net Worth
Current Assets
Current Liabilities

Financials

Extracted from Companies House accounts · accounting standard unknown
Metric2024-11-30

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
0
filings
Counts from Companies House filing history.
Corporate timeline (6 events)Click to expand
  1. 2025-03-25
    📄
    change-account-reference-date-company-current-extended
    accounts · AA01
  2. 2025-02-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  3. 2023-11-20
    🏢
    Company incorporated
    As FWD ECOMMERCE LIMITED
  4. 2023-11-20
    CAVE, Peter James appointed
    director
  5. 2023-11-20
    MCELDOWNEY, Christopher Donald appointed
    director
  6. 2023-11-20
    📄
    incorporation-company
    incorporation · NEWINC

Owner dependency

63/100
High — earn-out structure required

Material founder dependency. Consider a 2-3 year earn-out and build in a handover plan before completion.

FACTORS
  • +Two-director setup: Only two active directors — typical of owner-managed SMEs but limits succession.
  • +Young company: Only 2.5 years old — management layer unlikely to be developed.

Succession & seller-readiness

36/100
Weak signal

Limited succession signal. Not a near-term off-market candidate.

SIGNALS
  • secondaryTwo-director governance: Small-team governance. Succession depth is thin but not absent.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

2 active beneficial owners
NameSharesVoting rightsNature of controlNotified
Mr Christopher Donald Mceldowney
Individual · Irish · DOB 01/1980 · age 46
2550%
25–50%board control25-50% shares · 25-50% voting · board control20/11/2023
Mr Peter James Cave
Individual · Northern Irish · DOB 10/1992 · age 34
2550%
25–50%board control25-50% shares · 25-50% voting · board control20/11/2023

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

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Company details

Statusactive
Typeltd
Incorporated2023-11-20
Jurisdictionnorthern-ireland
Primary SIC73110 — Advertising agencies

Registered office

The Mount Business Centre
2 Woodstock Link
Belfast
BT6 8DD
United Kingdom

Filing status

Accounts
Next due: 2026-12-31
Last made up to: 2024-11-30
Confirmation statement
Next due: 2026-11-05
Last: 2025-10-22

Officers (2 active · 0 resigned)

CAVE, Peter James
director · ~34y · appointed 2023-11-20
View their other companies + combined net worth →
Active
MCELDOWNEY, Christopher Donald
director · ~46y · appointed 2023-11-20
View their other companies + combined net worth →
Active

Click a director name to see their full track record across all companies.

Recent filings (5 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-10-22
change-account-reference-date-company-current-extended
accounts · AA01
2025-03-25
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-02-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-11-21
incorporation-company
incorporation · NEWINC
2023-11-20