SOONG DESIGN LIMITED

💤Zombieactive

SC270044 · ltd · incorporated 2004-06-30

Investment thesis

Zombie company — trading but stalled; unlikely mover.

Why interesting: Quiet, steady; could be a succession or carve-out candidate with the right conversation.

Why risky: No growth signal; thin margin for error on price.

Why now

Window steady · low confidence

Steady and stalled — no momentum either way. Needs an approach trigger.

What changed my view

Last 30 days

No material changes in the last 30 days.

Last 90 days

No snapshot from 90 days ago — start tracking from today.

Last 180 days

No snapshot from 180 days ago — start tracking from today.

🔒Estimated value

—

Upgrade to see

Turnover

—

year to Jul 2025

Net worth

—

book net assets

Opportunity

75/100

Strong

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What this business does

Primary activity: SIC 99999

Sector: Extraterritorial bodies

Investor take

Pursue

Strong opportunity: active trading company with strong profile and bankable structure.

Opportunity 75/100 (strong), bankability 75/100. High owner-dependency — earn-out structure likely required for clean transition. Share purchase looks the cleaner deal structure. Biggest value-creation lever: Broaden director team. Sole director creates succession risk and reduces buyer comfort. Appoint a second director or strong #2. Most likely exit: share sale to pe / searcher (58/100).

Data confidence

Overall: medium (76/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile

address, 1 SIC codes, incorporation date

100

Financials

2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed

Lenders & charges

Confirmed no charges registered

Directors & officers

2 officers (2 active, 2 linked, 1 with DOB)

Ownership & PSC

1 active PSC(s) of 1 total, 1 with control declared

Director network

Network not yet resolved

Filing history

54 filings on record

Gazette notices

No matching gazette notices (standard for active companies)

Opportunity Score

75/100Strong

PassWatchWorth a lookStrongExceptional

Solid opportunity signal. Worth a dedicated memo and management meeting.

Business quality

Active, clean filings, stable charge profile.

Acquirability

Some acquirability indicators.

Risk profile

Few red flags.

Signal strength

Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts

Cash

—

Net Worth

—

Current Assets

—

Current Liabilities

—

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102

Metric	2025-07-31	2024-07-31

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

Recent activity

Last 30 days

filings

Last 90 days

filings

• 1 gazette
• 1 dissolution
• 1 accounts

Last 180 days

filings

• 1 gazette
• 1 dissolution
• 1 accounts

Counts from Companies House filing history.

Corporate timeline (18 events)Click to expand

2026-05-19
📄
gazette-notice-voluntary
gazette · GAZ1(A)
2026-05-08
📄
dissolution-application-strike-off-company
dissolution · DS01
2026-04-18
📄
accounts-with-accounts-type-dormant
accounts · AA
2025-03-21
📄
accounts-with-accounts-type-dormant
accounts · AA
2024-04-22
📄
accounts-with-accounts-type-dormant
accounts · AA
2023-04-18
📄
accounts-with-accounts-type-dormant
accounts · AA
2022-04-07
📄
accounts-with-accounts-type-dormant
accounts · AA
2021-03-31
📄
accounts-with-accounts-type-dormant
accounts · AA
2020-07-13
📍
change-registered-office-address-company-with-date-old-address-new-address
address · AD01
2020-04-15
📄
accounts-with-accounts-type-dormant
accounts · AA
2019-03-21
📄
accounts-with-accounts-type-dormant
accounts · AA
2018-03-23
📄
accounts-with-accounts-type-dormant
accounts · AA
2017-03-29
📄
accounts-with-accounts-type-dormant
accounts · AA
2016-04-18
📄
accounts-with-accounts-type-dormant
accounts · AA
2015-07-17
📄
annual-return-company-with-made-up-date-full-list-shareholders
annual-return · AR01
2004-06-30
🏢
Company incorporated
As SOONG DESIGN LIMITED
2004-06-30
➕
SOONG, Judy appointed
secretary
2004-06-30
➕
SOONG, Gordon appointed
director

Owner dependency

100/100

Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS

+Sole director: Only one active director — all governance concentrated on one person.
+Founder name in company name: Company name contains director surname "SOONG" — strong identity link between founder and business.
+Long-tenure founder: Senior director has been in place 22 years — deep operational knowledge concentrated in one person.
+No director turnover: Company is 22 years old with no director changes — suggests a very tight-knit founder team never broadened.

Succession & seller-readiness

75/100

Likely off-market candidate

Strong acquirability signals converging. Worth approaching directly — this is how off-market deals start.

SIGNALS

primarySole active director: Only one director in control. No visible successor — buyers solve the succession problem.
primary20+ year tenure: Director in role 22 years. Very long tenure is a classic succession signal.
secondaryStable-but-static management: Company is 22 years old and no new directors in the last 3 years — succession not yet being planned internally.
supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean

No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%

Name	Shares	Voting rights	Nature of control	Notified
Mr Gordon Soong Individual · British · DOB 07/1982 · age 44	75–100%	75–100%	board control75-100% shares · 75-100% voting · board control · trust interest	11/07/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

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AN TAIRBEART LIMITED→ SC139476 · est 1992	—	—	£946.0k	—	33y	82	94y
CHURCHILL (SCOTLAND) PROPERTIES LIMITED→ SC202429 · est 1999	—	—	£5.1k	—	26y	82	74y
R & C MURRAY LIMITED→ SC368915 · est 2009	—	—	£23.0k	—	16y	82	73y
SPEY BAY TRADING COMPANY LTD.→ SC180155 · est 1997	—	—	£5.4k	—	28y	82	73y
ARDRISHAIG COMMUNITY TRUST→ SC344641 · est 2008	—	—	—	900	18y	81	81y
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BARCALDINE COMMUNITY ASSOCIATION→ SC295774 · est 2006 · no financials extracted	—	—	—	—	20y	81	77y
BENMORE AND KILMUN COMMUNITY DEVELOPMENT TRUST→ SC254743 · est 2003	—	—	£3.5k	—	22y	81	76y
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Peers ranked by estimated value, then turnover, then opportunity score.See all →

🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →

🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive

Typeltd

Incorporated2004-06-30

Jurisdictionscotland

Primary SIC99999 — SIC 99999

Registered office

2 Pioneer Gardens

Renfrew

PA4 8ZH

Scotland

Filing status

Accounts

Next due: 2027-04-30

Last made up to: 2025-07-31

Confirmation statement

Next due: 2026-07-25

Last: 2025-07-11

Officers (2 active · 0 resigned)

SOONG, Judy→

secretary · appointed 2004-06-30

View their other companies + combined net worth →

Active

SOONG, Gordon→

director · ~44y · appointed 2004-06-30

View their other companies + combined net worth →

Active

Click a director name to see their full track record across all companies.

Recent filings (54 total)

gazette-notice-voluntary

gazette · GAZ1(A)

2026-05-19

dissolution-application-strike-off-company

dissolution · DS01

2026-05-08

accounts-with-accounts-type-dormant

accounts · AA

2026-04-18