POT-A-DOODLE DO LIMITED

🌳Matureactive
04652325 · ltd · incorporated 2003-01-30
Investment thesis
Established operating company — standard diligence applies, no dominant angle.
Why interesting: Live, filing, normal profile.
Why risky: No standout signals in either direction.
Opportunity decay
approaching window · 12-months
Approaching a transaction window — refinance or sale event plausible in the next 12 months.
  • · Oldest live charge 13.0y old — refinance window within 12 months
🔒Estimated value
—
Upgrade to see
Turnover
—
year to Feb 2025
Net worth
—
book net assets
Opportunity
82/100
Exceptional
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What this business does
Primary activity: Other amusement and recreation activities n.e.c.
Sector: Arts, entertainment & recreation
Investor take
Pursue
Active trading company. Family succession underway — not a classic acquisition target.

Opportunity 82/100 (exceptional), bankability 85/100. Same-surname younger director in place — likely family handover, not open to sale. Share purchase looks the cleaner deal structure. Most likely exit: share sale to pe / searcher (65/100).

🏦

Refinance opportunity

1 live charge · oldest 13.0y

85/100
ready

Refinance conversation should be productive — structure clean and timing right.

  • · Oldest live charge is 13.0 years old — likely at or near maturity.
  • · Single lender — cleanest path to refinance.
  • · Legal-friction score 15/100 — clean.

Data confidence

Overall: medium (79/100)

Adequate coverage. AI outputs are reliable for the sections scored high; verify the rest in diligence.

Company profile
address, 1 SIC codes, incorporation date
100
Financials
2 years of iXBRL accounts extracted (YoY deltas available) + narrative notes parsed
75
Lenders & charges
1 charges (1/1 with lender, 1/1 with type)
90
Directors & officers
6 officers (4 active, 6 linked, 3 with DOB)
80
Ownership & PSC
1 active PSC(s) of 1 total, 1 with control declared
90
Director network
1 connected companies via shared directors
48
Filing history
57 filings on record
85
Gazette notices
No matching gazette notices (standard for active companies)
60
Opportunity Score
82/100Exceptional
PassWatchWorth a lookStrongExceptional 

Strong composite across quality, acquirability, and risk. High-priority target — progress to serious diligence.

Business quality
70
Active, clean filings, stable charge profile.
Acquirability
80
Strong succession / seller-readiness signals.
Risk profile
85
Few red flags.
Signal strength
100
Good data coverage for analysis.

Key financials

2 years extracted from filed iXBRL accounts
Cash
—
Net Worth
—
Current Assets
—
Current Liabilities
—
£0£0£0£0£0£0Feb 2024Feb 2025

Hover to see exact values · click legend to toggle series

Financials

Extracted from Companies House accounts · FRS 102
Metric2025-02-282024-02-29
Average employees11001000

Amounts extracted automatically from iXBRL. Fields left blank were not reported or not mapped. Values in GBP unless stated.

🔒Filing-note intelligence

2 signals detected in this company's narrative notes — going-concern language, audit opinion, contingent liabilities, related-party transactions.

Available from the Pro tier upwards.

See pricing →

Recent activity

Last 30 days
0
filings
Last 90 days
0
filings
Last 180 days
2
filings
  • • 1 confirmation-statement
  • • 1 mortgage
Counts from Companies House filing history.
Corporate timeline (26 events)Click to expand
  1. 2025-12-17
    📄
    mortgage-satisfy-charge-full
    mortgage · MR04
  2. 2025-12-17
    🔓
    Charge satisfied #1
  3. 2025-07-10
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  4. 2024-07-22
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  5. 2023-11-13
    📄
    accounts-with-accounts-type-total-exemption-full
    accounts · AA
  6. 2022-08-15
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  7. 2022-05-31
    📄
    appoint-person-director-company-with-name-date
    officers · AP01
  8. 2022-01-03
    ➕
    WHITEFORD, Daniel James appointed
    director
  9. 2021-09-04
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  10. 2020-05-06
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  11. 2019-05-01
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  12. 2018-05-17
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  13. 2017-05-09
    📄
    accounts-with-accounts-type-micro-entity
    accounts · AA
  14. 2017-02-13
    📍
    change-registered-office-address-company-with-date-old-address-new-address
    address · AD01
  15. 2016-06-01
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  16. 2016-02-22
    📄
    annual-return-company-with-made-up-date-full-list-shareholders
    annual-return · AR01
  17. 2015-09-22
    📄
    accounts-with-accounts-type-total-exemption-small
    accounts · AA
  18. 2013-05-23
    🔒
    Charge registered #1
    Lender: The Royal Bank of Scotland PLC
  19. 2003-02-04
    ➕
    WHITEFORD, Christine Marie appointed
    secretary
  20. 2003-02-04
    ➕
    WHITEFORD, Christine Marie appointed
    director
  21. 2003-02-04
    ➕
    WHITEFORD, John Archibald appointed
    director
  22. 2003-02-04
    ➖
    CREDITREFORM (SECRETARIES) LIMITED resigned
    corporate-nominee-secretary
  23. 2003-02-04
    ➖
    CREDITREFORM LIMITED resigned
    corporate-nominee-director
  24. 2003-01-30
    🏢
    Company incorporated
    As POT-A-DOODLE DO LIMITED
  25. 2003-01-30
    ➕
    CREDITREFORM (SECRETARIES) LIMITED appointed
    corporate-nominee-secretary
  26. 2003-01-30
    ➕
    CREDITREFORM LIMITED appointed
    corporate-nominee-director

Owner dependency

83/100
Critical — business is the founder

The business appears inseparable from the founder. Acquisition without a serious earn-out or meaningful transition period would likely destroy value.

FACTORS
  • +Long-tenure founder: Senior director has been in place 23 years — deep operational knowledge concentrated in one person.
  • +Founder age: Director aged approximately 67 — succession pressure is live.
  • +Family involvement: Multiple officers share a surname — likely family business, which concentrates governance.

Succession & seller-readiness

40/100
Moderate signal

Some succession indicators present. Worth watching; approach if sector/strategy fits.

SIGNALS
  • primaryFamily succession underway: Not a takeover target — WHITEFORD, Daniel James (same surname) appointed 2022-01-03. Pattern consistent with intra-family handover.
  • primaryFounder aged 63+: Senior director is approximately 67. Approaching typical UK retirement age — succession thinking likely.
  • primary20+ year tenure: Director in role 23 years. Very long tenure is a classic succession signal.
  • secondaryStable-but-static management: Company is 23 years old and no new directors in the last 3 years — succession not yet being planned internally.
  • supportingClean filings + long tenure: Disciplined long-tenure operator — classic lifestyle-business pattern that often sells quietly.

Red flags

clean
No red flags detected from available public data. (This is not a clean bill of health — detailed accounts review still recommended.)

Shareholders & ownership

1 active beneficial owner · dominant holder ≥75%
NameSharesVoting rightsNature of controlNotified
Mrs Christine Marie Whiteford
Individual · British · DOB 05/1961 · age 65
75–100%
75–100%board control75-100% shares · 75-100% voting · board control06/04/2016

From Companies House Persons with Significant Control filings. Share ranges are banded per the public PSC regime.

🔒Co-director network graph

Radial SVG graph showing every company connected via shared directors, colour-coded by status.

Available from the Pro tier upwards.

See pricing →

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Peers ranked by estimated value, then turnover, then opportunity score.See all →
🔒Tailored diligence questions

7 specific questions generated from this company's actual signals — liquidity, leverage, director age, charge count, red flags, age-of-company.

Available from the Pro tier upwards.

See pricing →
🔒Advanced scoring suite

Exit-route ranking, improvement thesis, quiet-distress detector, covenant-pressure proxy, extraction monitor, approaching triggers, ownership drift, local cluster, value trap, debt capacity, archetype classification — 48+ scoring modules.

Available from the Pro tier upwards.

See pricing →

Company details

Statusactive
Typeltd
Incorporated2003-01-30
Jurisdictionengland-wales
Primary SIC93290 — Other amusement and recreation activities n.e.c.

Registered office

17 Walkergate
Berwick-Upon-Tweed
Northumberland
TD15 1DJ
United Kingdom

Filing status

Accounts
Next due: 2026-11-30
Last made up to: 2025-02-28
Confirmation statement
Next due: 2027-02-13
Last: 2026-01-30

Officers (4 active · 2 resigned)

WHITEFORD, Christine Marie→
secretary · appointed 2003-02-04
View their other companies + combined net worth →
Active
WHITEFORD, Christine Marie→
director · ~65y · appointed 2003-02-04
View their other companies + combined net worth →
Active
WHITEFORD, Daniel James→
director · ~34y · appointed 2022-01-03
View their other companies + combined net worth →
Active
WHITEFORD, John Archibald→
director · ~67y · appointed 2003-02-04
View their other companies + combined net worth →
Active
CREDITREFORM (SECRETARIES) LIMITED→
corporate-nominee-secretary · appointed 2003-01-30 · resigned 2003-02-04
Resigned
CREDITREFORM LIMITED→
corporate-nominee-director · appointed 2003-01-30 · resigned 2003-02-04
Resigned

Click a director name to see their full track record across all companies.

Mortgages & charges

1
Total charges
0
Outstanding
0
Active lenders
Status:Lender:1 of 1 shown
TypeProperties
satisfied
Lloyds Banking Group
The Royal Bank of Scotland PLC
A registered charge1 property23/05/201317/12/2025

Recent filings (57 total)

confirmation-statement-with-no-updates
confirmation-statement · CS01
2026-02-15
mortgage-satisfy-charge-full
mortgage · MR04
2025-12-17
accounts-with-accounts-type-total-exemption-full
accounts · AA
2025-07-10
confirmation-statement-with-no-updates
confirmation-statement · CS01
2025-02-11
accounts-with-accounts-type-total-exemption-full
accounts · AA
2024-07-22
confirmation-statement-with-no-updates
confirmation-statement · CS01
2024-02-13
accounts-with-accounts-type-total-exemption-full
accounts · AA
2023-11-13
confirmation-statement-with-no-updates
confirmation-statement · CS01
2023-02-06
accounts-with-accounts-type-micro-entity
accounts · AA
2022-08-15
appoint-person-director-company-with-name-date
officers · AP01
2022-05-31
confirmation-statement-with-no-updates
confirmation-statement · CS01
2022-02-03
accounts-with-accounts-type-micro-entity
accounts · AA
2021-09-04
confirmation-statement-with-no-updates
confirmation-statement · CS01
2021-02-12
accounts-with-accounts-type-micro-entity
accounts · AA
2020-05-06
confirmation-statement-with-no-updates
confirmation-statement · CS01
2020-02-07